Multichannel Retailing: How to solve your nightmares with one simple system

Multichannel Retailing: How to solve your nightmares with one simple system

If you have run your online business for a while and are familiar with good inventory management, you can immediately see the potential nightmare that can unfold if stock control gets out of hand – if you aren’t selling something you already sold elsewhere, then you run out of stock everywhere! These are just some of the obvious problems with multichannel retailing.

BUT

That doesn’t mean we should avoid this lucrative sales opportunity altogether, especially as a niche business creating unique handmade items. In fact, I wholeheartedly encourage it, because it grows your brand awareness. Today we are going to talk more about a simple system that could help you.

Ultimate FAQ Pages: How to banish unwanted returns

Ultimate FAQ Pages: How to banish unwanted returns

Yesterday on the podcast we talked about what to offer in a return policy. Today I wanted to take that further in talking specifically about FAQ pages and how they can help inform and reduce returns, exchanges and negative feedback, which is really important for customer retention and satisfaction.

How to offer a refund policy that makes your customer smile

How to offer a refund policy that makes your customer smile

Most larger retailers face in excess of 30% in returns in 2018, especially now that processes have been made even easier for customers and the cost of returns have vanished according to Steve Denis in Forbes magazine. So, it’s understandable that our small business customers expect the same rights.

And of course they should!

But how do we as self-employed artists, working from our spare room create a refund policy that works for both our financial interests and our customer’s growing expectation? Today we are going to look at just that!

How to sell on Etsy with an awesome product listing

How to sell on Etsy with an awesome product listing

Yesterday on the podcast we were talking about negative feedback on Etsy and one of the key mistakes we make as sellers that spawn lesser Etsy reviews is not having a detailed listing of what we are selling. Today I wanted to take you through how to sell on Etsy with a great product listing!

Etsy: How to handle negative feedback in 6 easy steps

Etsy: How to handle negative feedback in 6 easy steps

There are 35.8 million active buyers on Etsy, 81% are repeat buyers according to DMR Business Statistics, that’s an awful lot of potential buyers for your craft products. So much is the potential that you need to present your best branded Etsy shop to woo buyers and show proof of your high level of customer service to convert them from lookers, to buyers. Etsy reviews is where your customers will look for proof.

Today in the podcast we are going to be talking about how to handle negative feedback in a way that shows potential customers how, even if things go wrong you can still produce the very best service and make it right. This goes a long way to helping build trust and customer retention.

Customer Retention: How to absolutely WOW Christmas shoppers

Customer Retention: How to absolutely WOW Christmas shoppers

Yesterday on the podcast we talked about customer retention and building it in a way that helps establish trust and a willingness to mention us via word of mouth advertising. Today I wanted to look at that further and dive into some really great things we can do for our customers this Christmas that will inspire them to buy again in the future and tell their friends!

Customer Retention: how to unlock unconditional trust

Customer Retention: how to unlock unconditional trust

Today in The Handmade Business Podcast we are talking about how to use customer service to increase customer loyalty, or ‘customer retention’.

Inventory Management: How to set up a simple, practical spreadsheet

Inventory Management: How to set up a simple, practical spreadsheet

Yesterday on the podcast {LINK} we talked about the importance of setting up an inventory management system for your craft business that helps us predict what our next products should be and how we can use that to formulate our sales strategy and later a marketing strategy going into new seasons, or upcoming shows. In fact, it’s a really useful tool even if we sell completely unique gift ideas every time.

Today I wanted to share with you how to set up a basic system from scratch!

Inventory Management: How to unlock this powerful sales tactic!

Inventory Management: How to unlock this powerful sales tactic!

A few weeks ago on the podcast I was talking about preparing for the holiday sales season and a few of you asked about how to plan seasonal stock if the items you make are fundamentally unique, or have wide variances in say colour with each production. I touched very briefly on the idea that inventory management and forecasting is possible for unique gift ideas too and today I wanted to explore that further to really show you what I mean.

10 ways to achieve Work-Life balance if you are self-employed

10 ways to achieve Work-Life balance if you are self-employed

Work-life balance is the equilibrium we strive for, between our dedication to our career and the commitments of our home life. So, it’s striving for a sense of harmony between the two that ultimately brings us a sense of happiness and maybe even contentment.

But how do we do it? Let me tell you…