Today's feature highlights the need to plan in more ways than one and is a testament to the hard work small businesses put into their business every day.
Most of us started our businesses whilst working another day-job and whilst it can be incredibly rewarding to work towards your dream, it can be tiring. Throw in real life stuff like a young family and things can feel a little out of control!
Here's the thing though, with careful planning and flexibility you can absolutely create something wonderful and today's example shows that.
Let Me Introduce You To Morena Who Owns Kodes Accessories.
What inspired you to start Kodes Accessories and how did you make it happen?
I've never been a crafty person, but my adventure with Kodes, my business, started when I started to feel the need to own some chunky colourful jewellery made with African fabrics and geometric wooden beads. So I went to Brixton Village and visited the many African fabric shops where I fell in love with the fabrics! I also bought some geometric beads and some acrylic colours and started experimenting. After I made one necklace from each for myself and received lots of compliments I wondered if anybody else would be interested in owning one too, so I made more geometric necklaces and more fabric beaded necklaces from the left over fabric and beads and here I am!
What’s the biggest lesson you have learned in running your business so far?
Time is never enough. Make a list for what you would like to achieve today, add an estimate next to each item. Double it then take out any item from the list which goes over the amount of time you actually have. You'll be surprised at how much longer things can take than you expect.
What has been your biggest shining moment so far?
My first stockist has been an accessories shop in my home town. The shop has been around for many years, it's an establishment back home. I remember going to school and admiring the necklaces and earrings they were selling which I could not afford! So for me selling my geometric necklaces there has been one of my proudest highlights of my business.
What would be your number one tip to someone wishing to start their own business?
If you sell your creations at craft markets make sure you visit the market first but that you look carefully at how much promotion the organisers are doing on social media.
I've realised how important (and difficult) is for market organisers to grow an audience on social media in order to get more customers through the door at markets. If their social media accounts are not active, that market is really not worth it.
How do you plan your business to work alongside your day job?
The next year is going to be very tricky for me. I am going back to my full time job from maternity leave in September. Weekends and evenings will be the only time I will be able to dedicate to my business, which is a blessing as I find craft very therapeutic.
What is your next business goal?
It might sound a bit simplistic but my goal is to find some time to do some more experiments with bead painting. I need time to research, prepare mood boards and get stuck in!