I get asked a lot of questions about blogging for small business, especially by those who have online product or service websites.
One of the questions I get asked is, 'What’s so great about blog content and how can it benefit my business?'
Why is my blog content so important?
We’ve talked before about the importance of blogging for business as a whole and how it can bring about lots more opportunity as a marketing tool for our products and services.
Let’s look at content specifically, along with my marketing funnel infographic to understand this better.
Blogging is one of the tools we can use online as a way to market who we are and what we do best. By blogging individual, planned articles (or blog posts) we are helping generate leads to our business website as extra organic traffic. So this means every blog post has the opportunity to send people to our website.
If we write great content then it informs our customers on our expertise, which is incredibly important in turning prospective clients into sale opportunities.
If we take that further and make sure to optimise our blog post’s SEO (Search Engine Optimisation), through careful tagging and good use of keywords, then each blog post has a far greater chance of being seen by a wider audience.
It is thought that 53% of marketers hold blog content creation as their top inbound marketing priority in 2017 (HubSpot, 2017), because it brings longer term ROI (return on investment) through multiple individual leads. So if bigger businesses are getting in on the act why wouldn’t you?
If you plan your message and your content the very least you could do is create more newsletter subscribers, which gives you a chance later on to market to them again.
Social Media is not always ranked yet on Google, or other search engines, but blogs are. So as a marketing tool it also generates more indexed links to your site and if your content is good, then you are more likely to come higher up in searches and also in a wider array of searches depending on how you title your blog posts.
Blog content helps you cover more bases than your website alone!
Today I wanted to concentrate on 5 great things we can do with our blog content after we have created it to show you just how great blogging can be!
5 ways to Use Your Blog Content
- Social Media – Apart from the obvious linking to our blog in social media post we can also break the blog post apart into interesting; soundbites, quotes and questions that stand alone as text, images, or video social media content. We can also answer social questions by linking to our content.
- eBooks – Whether you choose to make an eBook a free email opt-in, or a paid for revenue stream, eBooks are a wonderful way to expand on content you have already published. I’m hosting an Expert next week who is going to help us dive into eBook writing specifically, so look out for that.
- Use Content to Pitch to Magazines, or Bigger Niche Blogs – Your content is a great way to ‘meet’ you as an expert in your field, so take that marketing and reuse it to market yourself for other types of marketing opportunities.
- Workshops, or Seminars – Like eBooks this could be a free email opt-in device, or a paid for revenue stream. Using blog content and expanding on it is a great way to sell courses later on, as your readers already know you have expertise to give.
- Newsletter Content – Sometimes we simply don’t know what to write about when it comes to newsletters and customers often get bored with ‘buy now’ emails, so consider sending your newsletter list a copy of your blog post, or a link to it. It keeps you fresh in their mind when you have nothing else to say and may also lead to sales.
I’m sure there are plenty of other ideas out there, but these few are really simple ways to recycle your content, your message and your work into meaningful marketing prospects.
If you need any help with planning for your blog then take a look at my Blog Editorial Planner