The world economy is slowing down and for many reasons we are set to weather the storm here in 2019 with faltering highstreets, European politics (dare I say Brexit one more time?!) and worldwide trade deals collapsing.
It’s unlikely to dip for online sales though, as more and more retailers up their bid for online store sales this year. In 2018 mobile ecommerce sales grew by a staggering 16% (10ecommercetrends.com), as buyers made the switch to online shopping.
There are some really interesting trends happening for online sales lead generation in 2019 as a result, some of which you can read about in Forbes and 10ecommercetrends.com. I think they will be worth revisiting in another blog post, or two, don’t you?
Today I wanted to concentrate on what you can do right now that will help boost your online store sales, whether you have an Etsy shop, or a website and regardless of online shopping trends.
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6 Important Ways to Boost Your Online Store Sales This Year
Optimising your website or Etsy shop
Your number one issue will always be your website, or Etsy shop, because this is the first place you can track sales conversions from the traffic your drive to it. It is incredibly important therefore that your customers are given the incentive to purchase when they get to your site. I always say that there are 5 things to consider;
· Sales Copy
· Customer Service
· SEO for traffic
Once you have these tactics effectively in place, then it should be easier to see a higher conversion rate from traffic to sales.
If you need some more help with this then check out my free course – it’s geared towards Etsy shops, but honestly the same is true for standalone websites, or any other shopping platform.
On average it’s thought that conversion rates of marketing content to website clickthrough’s can be anywhere from 1-4% depending on the medium of your marketing content, the channel and your sales copy. So, as you can imagine it is important to make sure you are constantly driving plenty of traffic to your Etsy shop or website to increase your online store sales.
It is NOT ok to wait for sales to find you!
Can you imagine just how many ecommerce websites have been popping up the last few years to get in on these figures? What about in your industry alone? I can tell you it’s probably a lot more than you think.
Therefore, it’s increasingly important that you get out there and market yourself, even if you don’t like ‘selling’. You simply cannot afford to miss the opportunity to reach your customers before a competitor does!
In the creative sector we have a huge opportunity for collaborative products and services to meet our customer needs. Collaboration products can be as simple as gift sets, where you produce one product and another designer produces a complimentary product, and then one of you puts it together to sell (splitting the profits after fees).
Collaborations are a great way to widen your brand’s reach in an authentic way.
I’m currently writing an issue of My Craft Biz magazine which will be released later this week about this very topic!
The concept for craft businesses is simple though; it is about adding a complimentary product, or service to your online store in a way that excites your customer and doesn’t confuse them.
So, if you are a new business, or a business with very low sales, then this probably isn’t for you just yet. What you need to do first is make sure that there is a market for your core product and start making sales by optimising your website/Etsy shop and then getting into some great marketing practises.
New Revenue Streams
It’s important that your business is making money in more than one way, because we never know which way our market will shift, even if we meticulously track the market and forecasts. Recently we touched on this when we talked about why I believe you need a website as well as an Etsy shop in 2019… creating a website would effectively be one option for a new revenue stream for online sales. Another revenue stream could be craft shows. I talk about my experience with craft shows here.
Adding a new revenue stream should be simple for you to do and should not take away from your core product line in terms of production time, or brand appeal.
Learning to Sell
Finally as with all things unknown to us, it is important to accept that sometimes we need to learn how to do things better. Here’s some advice on the best places to get help with your Etsy shop or website. Learning ‘how to sell’ is top of your list if you want to create better opportunities to sell this year and increase your online store sales.
There will always be several aspects to effectively growing your online store sales. Which you choose is based on the size and age of your business vs. customer’s brand perception, as well as the financial investment your business can afford to make. Take time to consider your options, download my free ‘Grow Your Sales Checklist’ and work towards growing your sales in 2019.
If you are looking for more in-depth training in order to grow your sales this year then you need to check out the Craft Biz Incubator. Opening in April 2019, this membership site will help you with hands on tools training and coaching to aid your success.