5 things you need to know before you open an Etsy shop

5 things you need to know before you open an Etsy shop

An Etsy shop is still one of the easiest and quickest options for craft business owners to get their products out to the world. Let me share my 5 things you need to know before you start there.

Inventory Management: How to set up a simple, practical spreadsheet

Inventory Management: How to set up a simple, practical spreadsheet

Yesterday on the podcast {LINK} we talked about the importance of setting up an inventory management system for your craft business that helps us predict what our next products should be and how we can use that to formulate our sales strategy and later a marketing strategy going into new seasons, or upcoming shows. In fact, it’s a really useful tool even if we sell completely unique gift ideas every time.

Today I wanted to share with you how to set up a basic system from scratch!

How to decide WHAT your Craft Business should be

How to decide WHAT your Craft Business should be

Back when I was running Sara’s Texture Crafts, I would encounter the odd fellow crafter who marvelled at the idea of owning their own business.

They’d say, ‘Oh I wish I had my own craft business. I can imagine it’s SO much fun!’

‘What would you sell?’ I ask.

‘Oh I don’t know… I just want to be creative! It seems like such a lovely way to earn a living. What sort of business would you recommend?’

Podcast: Why it’s important to start your business the right way!

Podcast: Why it’s important to start your business the right way!

Today we are talking about systems and strategies and how important they are as part of our business foundation.

The 8 Craft Business Models You Need To Know About

The 8 Craft Business Models You Need To Know About

The ultimate guide to finding a craft business model that works for you!

I’m really excited to bring you this guide today… I have had so many questions about what sort of craft businesses you should start that I thought I’d give you my top tips to finding something you will love doing!

 

Working in the Arts and Crafts industry can be everything you imagine, as a creative type… starting and ending each day doing something you love is an amazing feeling. The best news is that you don’t need a huge investment behind you to start out either; so we aren’t talking bank loans, or fancy premises, in fact most craft businesses can be started at home. I started mine in my spare room!

STOP Wasting Opportunities & Create an Authentic Marketing Message Today!

STOP Wasting Opportunities & Create an Authentic Marketing Message Today!

Marketing yourself online is always a daunting thing for small business owners, particularly if you do something creative.

How do you reach those people who crave what you create? How do you connect in a way that resonates with them and eventually converts them from admirers to buyers?

10 Reasons Why No-One is Following Your Social Media Business Account

10 Reasons Why No-One is Following Your Social Media Business Account

We spend a lot of time on social media each day, each week and each month and so it is painful to get the sense that people just don’t want to follow us. It can feel almost soul destroying, especially when you know that others in your industry are making connections hand over fist and it looks like their sales are going through the roof to boot! Even worse occasionally you post something and you get way more unfollows than you had thought possible.

You ask yourself, ‘What am I doing that’s so wrong?’

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

I get many questions about how to start a blog as a small business, particularly from those who sell creative products and services (digitally or physically) and so this month I thought we should start a discussion on why blogging is such a great marketing tool.

Why the Blog Isn’t DEAD

Blogging has evolved massively over the last 11 years that I have been working online. They have gone from personal online diaries about anything and everything, to super niche websites with monetised aspects. According to Impact (2016) business blogging in particular is on the rise and over time those companies who blog regularly gain far higher ROI (Return on Investment, whether it be in time and/or money). This means they are establishing leads from each blog post and these are organic increases over the leads they gain from their website and social media efforts alone.

In effect the figures are telling us that blogging for business certainly isn’t dead, in fact the reality is that blogging still creates greater business opportunity!

Why Your Etsy Sales SUCK!

Why Your Etsy Sales SUCK!

I follow a lot of Etsy conversations online and two of the things I most often see asked are; ‘How can I increase my sales?’ and ‘Why am I not selling more?’

Both are perfectly valid questions, from equally frustrated shop owners.

What I Learned from Vending at 100 craft Shows!

What I Learned from Vending at 100 craft Shows!

Over the 11 years of my own handmade business I showed at about 100 shows. It feels like quite a feat when I look back at it. All of those hours spent in planning and attending the shows, all those customers served.

Today I wanted to put something together that give you an idea of the really important lessons I learned.