A few weeks ago in our Facebook group we started talking about Etsy and questions started rising about suitable Etsy alternatives either to move onto, or from which to host second shops. As you know in my own craft business I sold on a number of different sites including my own website, so I thought we’d start this discussion today based on my experience and findings.
I’ve often been asked which is better as a starting platform; Etsy shop or your own website and while of course there are distinct differences in how each will work for the business owner, there isn’t a straight answer as to which is ultimately better.
Today on the podcast we are delving a little deeper into the subject to lay out the pros and cons of each choice, so that when you sit down and work out which is right for you and your customer base, you ultimately have a better understanding of what each platform can do for you.
There are 35.8 million active buyers on Etsy, 81% are repeat buyers according to DMR Business Statistics, that’s an awful lot of potential buyers for your craft products. So much is the potential that you need to present your best branded Etsy shop to woo buyers and show proof of your high level of customer service to convert them from lookers, to buyers. Etsy reviews is where your customers will look for proof.
Today in the podcast we are going to be talking about how to handle negative feedback in a way that shows potential customers how, even if things go wrong you can still produce the very best service and make it right. This goes a long way to helping build trust and customer retention.
One of the first questions I ask my coaching clients when they present a problem in our session is generally; ‘What does your research tell you?’ The reason being is that good solid market research will tell you a great many things about; your customer, your products, your competitors and the market place and if you have been paying attention you may already have the answer to your question.
The more I talk about research, the more my clients start compiling their research better and finding the confidence to answer some of the more basic questions for themselves. You see, part of my job as a craft business coach is to show you that confidence is learned by doing… something which I strongly believe in.
With this in mind I thought it a good idea to compile a list of the most common mistakes I see in business owners’ market research.
Many of us crafters will choose to sell our products in more than one place on-line, to gain exposure and it’s a popular theory that holds weight, as many more commercial businesses are starting to do the same. The problem is that with this multi-channel selling comes a little bit of a headache in how to manage our stock.
I spoke to Christian from SynCommerce to find out more about how their software helps businesses synchronise their inventory without pulling their hair out!
Many of you know I'm a strong advocate for starting out simple and Etsy is a great tool to help you get your products online and out to an audience quickly.
Today I have a wonderful guest post by Jake the CEO of Whatify, that I think will really help your Etsy shop stand out!
Make sure you stick around until the end as I will be adding my review of their Etsy photography tool here for you!
Last time we talked about creating a better shop experience for when we bring new customers to our Etsy shop, in order to entice them to buy. You can get a full sense of that in my eBook 30 Days to a Better Etsy Shop. Today I want to take that conversation further and explore ways in which we can promote our shop to gain more traction in the first place. In other words getting online customers to see what we sell and follow us to our Etsy shop.