Now is the right time to invest and explode your online business

Now is the right time to invest and explode your online business

Today I had a Facebook live session as part of Issue 3 of My Craft Biz magazine called ‘Why you need to start thinking about investing in your craft business’. I wanted to expand on that subject here on the blog, because I think there are two types of investment you always need to consider which can make a massive difference to your business.

Want To Grow Your Online Business In 2019? This Is How!

Want To Grow Your Online Business In 2019? This Is How!

Confucius said, “A man who does not plan long ahead will find trouble at his door.” This isn’t just true for every day life, but for business as well.

Whilst 2019 feels like a long way off, the truth is that planning now will be a game changer for you when it comes to growth. Today on the podcast we will be talking all about how to plan for the growth of your online business in 2019.

Shipping Packages 101: 10 of the best promotion ideas

Shipping Packages 101: 10 of the best promotion ideas

Here are some of my favourite promotion ideas for your packages, because I know that you need to start taking your sales lead generation more seriously.

Shipping Packages 101: How to send professional orders every time

Shipping Packages 101: How to send professional orders every time

Amazon shipped 5 billion Prime orders in 2017 according to Business Wire. Think about that for a moment and let it sink in… that’s orders from one service that one large retailer has accounted for. Can you imagine just how many parcels get shipped from retailers to consumers worldwide every year? And your parcels make up part of that number.

Today on the podcast I’m going to be taking you through what I think are the basics of shipping packages in a professional way.

Multichannel Retailing: How to solve your nightmares with one simple system

Multichannel Retailing: How to solve your nightmares with one simple system

If you have run your online business for a while and are familiar with good inventory management, you can immediately see the potential nightmare that can unfold if stock control gets out of hand – if you aren’t selling something you already sold elsewhere, then you run out of stock everywhere! These are just some of the obvious problems with multichannel retailing.

BUT

That doesn’t mean we should avoid this lucrative sales opportunity altogether, especially as a niche business creating unique handmade items. In fact, I wholeheartedly encourage it, because it grows your brand awareness. Today we are going to talk more about a simple system that could help you.

Ultimate FAQ Pages: How to banish unwanted returns

Ultimate FAQ Pages: How to banish unwanted returns

Yesterday on the podcast we talked about what to offer in a return policy. Today I wanted to take that further in talking specifically about FAQ pages and how they can help inform and reduce returns, exchanges and negative feedback, which is really important for customer retention and satisfaction.

How to offer a refund policy that makes your customer smile

How to offer a refund policy that makes your customer smile

Most larger retailers face in excess of 30% in returns in 2018, especially now that processes have been made even easier for customers and the cost of returns have vanished according to Steve Denis in Forbes magazine. So, it’s understandable that our small business customers expect the same rights.

And of course they should!

But how do we as self-employed artists, working from our spare room create a refund policy that works for both our financial interests and our customer’s growing expectation? Today we are going to look at just that!

How to sell on Etsy with an awesome product listing

How to sell on Etsy with an awesome product listing

Yesterday on the podcast we were talking about negative feedback on Etsy and one of the key mistakes we make as sellers that spawn lesser Etsy reviews is not having a detailed listing of what we are selling. Today I wanted to take you through how to sell on Etsy with a great product listing!

Etsy: How to handle negative feedback in 6 easy steps

Etsy: How to handle negative feedback in 6 easy steps

There are 35.8 million active buyers on Etsy, 81% are repeat buyers according to DMR Business Statistics, that’s an awful lot of potential buyers for your craft products. So much is the potential that you need to present your best branded Etsy shop to woo buyers and show proof of your high level of customer service to convert them from lookers, to buyers. Etsy reviews is where your customers will look for proof.

Today in the podcast we are going to be talking about how to handle negative feedback in a way that shows potential customers how, even if things go wrong you can still produce the very best service and make it right. This goes a long way to helping build trust and customer retention.

Customer Retention: How to absolutely WOW Christmas shoppers

Customer Retention: How to absolutely WOW Christmas shoppers

Yesterday on the podcast we talked about customer retention and building it in a way that helps establish trust and a willingness to mention us via word of mouth advertising. Today I wanted to look at that further and dive into some really great things we can do for our customers this Christmas that will inspire them to buy again in the future and tell their friends!