3 reasons to use a sketchbook, or a notepad for your Craft Business

3 reasons to use a sketchbook, or a notepad for your Craft Business

I honestly find that having a space to write notes or doodle design ideas is really useful for us creative types and I think it’s especially useful if you run your own creative business.

When I ran Sara’s Texture Crafts I had a sketchbook and a notepad and used them for capturing different thoughts and ideas. Whether you use one type of recording process or another it is very important that you do actually record those thoughts and ideas for your business.

Read more to find out why I think they will be most useful to you!

How to Be Your Customer's BFF + Q&A

How to Be Your Customer's BFF + Q&A

The transcript and replay video from my recent Facebook LIVE

How Good Research Improves Customer Relationships

How Good Research Improves Customer Relationships

My advice on learning who your customer is in order to provide them with the products and services they crave.

15 Common Mistakes Etsy Shop Owners Make In Their Market Research

15 Common Mistakes Etsy Shop Owners Make In Their Market Research

One of the first questions I ask my coaching clients when they present a problem in our session is generally; ‘What does your research tell you?’ The reason being is that good solid market research will tell you a great many things about; your customer, your products, your competitors and the market place and if you have been paying attention you may already have the answer to your question.

The more I talk about research, the more my clients start compiling their research better and finding the confidence to answer some of the more basic questions for themselves. You see, part of my job as a craft business coach is to show you that confidence is learned by doing… something which I strongly believe in.

With this in mind I thought it a good idea to compile a list of the most common mistakes I see in business owners’ market research.

4 Reasons Why Good Research Improves Your Sales

4 Reasons Why Good Research Improves Your Sales

Before I owned my own craft business I worked in the Fashion industry as a Designer and Developer for British Fashion Designers. It was my job to create new products that had the potential to grow our sales season on season. As you would imagine my ability to do so relied heavily on my eye for good design and branding, but it also relied on a detailed understanding of the customer, our products, competitors and the market place… to achieve this I needed an arsenal of information at my fingertips in our design sessions.

I needed the same information when I made business decisions in my craft business, in exactly the same way you do for yours.

In fact any business regardless of its size or industry base needs to be on top of their research and being so gives you some really great tools for growth.