Handmade Business Episode 007 – Video is King (create more engaging content for your customers)

Handmade Business Episode 007 – Video is King (create more engaging content for your customers)

🎥Today we are talking about video and how we can use it to increase social awareness for our craft businesses…

Handmade Business Podcast Ep 6 - Facebook Comments (beating the Facebook Algorithm)

Handmade Business Podcast Ep 6 - Facebook Comments (beating the Facebook Algorithm)

Today we are talking all about the importance of Facebook comments in increasing our organic reach and therefore our brand awareness.

Social Media The RIGHT Way (Case Study: Makelight)

Social Media The RIGHT Way (Case Study: Makelight)

So we have spent some time this month concentrating on social media, looking at why your current tactic might not be working for you and how to change that. Today I wanted to spend some time showing you a business that is getting it ‘right’.

How to Plan Your Social Media Content

How to Plan Your Social Media Content

Today I'm talking about how I plan my social media content and how this might work for many other businesses.

Your Social Tribe Needs You! How To Build Your Audience.

Your Social Tribe Needs You! How To Build Your Audience.

Last month on the blog I talked about blogging as a useful part of your online marketing sales funnel, well the same is true of your social media efforts. Social media is a great way to build awareness and interest in what you do and it is a really useful tool for helping to build your brand’s following.

Let me share what I have learned from 11 years of online marketing for my business… Building the RIGHT following takes time and focus.

10 Reasons Why No-One is Following Your Social Media Business Account

10 Reasons Why No-One is Following Your Social Media Business Account

We spend a lot of time on social media each day, each week and each month and so it is painful to get the sense that people just don’t want to follow us. It can feel almost soul destroying, especially when you know that others in your industry are making connections hand over fist and it looks like their sales are going through the roof to boot! Even worse occasionally you post something and you get way more unfollows than you had thought possible.

You ask yourself, ‘What am I doing that’s so wrong?’