5 Things You Can Do with Your Blog Content

5 Things You Can Do with Your Blog Content

I get asked a lot of questions about blogging for small business, especially by those who have online product or service websites.

One of those questions is what’s so great about blog content and how can it benefit my business.

Why is my blog content so important?

We’ve talked before about the importance of blogging for business as a whole and how it can bring about lots more opportunity as a marketing tool for our products and services.

Let’s look at content specifically, along with my marketing funnel infographic to understand this better.

PODCAST: why blogs are great for product businesses

PODCAST: why blogs are great for product businesses

Today on the podcast we are talking about why blogs are so great for product businesses. Watch and join in the conversation!

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

I get many questions about how to start a blog as a small business, particularly from those who sell creative products and services (digitally or physically) and so this month I thought we should start a discussion on why blogging is such a great marketing tool.

Why the Blog Isn’t DEAD

Blogging has evolved massively over the last 11 years that I have been working online. They have gone from personal online diaries about anything and everything, to super niche websites with monetised aspects. According to Impact (2016) business blogging in particular is on the rise and over time those companies who blog regularly gain far higher ROI (Return on Investment, whether it be in time and/or money). This means they are establishing leads from each blog post and these are organic increases over the leads they gain from their website and social media efforts alone.

In effect the figures are telling us that blogging for business certainly isn’t dead, in fact the reality is that blogging still creates greater business opportunity!

FREE WORKSHOP: Why Your ETSY Sales SUCK!

FREE WORKSHOP: Why Your ETSY Sales SUCK!

Are you having a hard time on Etsy? Or you want to grow your sales?

Sign up for my FREE live workshop where I will be talking you through some of the things you might be doing wrong and how to fix them!

HOW to Start Promoting Your Etsy Shop Online

HOW to Start Promoting Your Etsy Shop Online

Last time we talked about creating a better shop experience for when we bring new customers to our Etsy shop, in order to entice them to buy. You can get a full sense of that in my eBook 30 Days to a Better Etsy Shop. Today I want to take that conversation further and explore ways in which we can promote our shop to gain more traction in the first place. In other words getting online customers to see what we sell and follow us to our Etsy shop.

Why Your Etsy Sales SUCK!

Why Your Etsy Sales SUCK!

I follow a lot of Etsy conversations online and two of the things I most often see asked are; ‘How can I increase my sales?’ and ‘Why am I not selling more?’

Both are perfectly valid questions, from equally frustrated shop owners.

Small Business Monday: An Interview With Steph from Perran Yarns

Small Business Monday: An Interview With Steph from Perran Yarns

Today's feature is from a fellow dyer who I have respected for years.

It's incredibly hard to balance your business with a day job and still come out on top. It's hard work and at times stressful... but it really can be done. Steph continually strives to push her business forward by putting the work in and always putting her customers first!

Let Me Introduce To You Steph from Perran Yarns.

What I Learned from Vending at 100 craft Shows!

What I Learned from Vending at 100 craft Shows!

Over the 11 years of my own handmade business I showed at about 100 shows. It feels like quite a feat when I look back at it. All of those hours spent in planning and attending the shows, all those customers served.

Today I wanted to put something together that give you an idea of the really important lessons I learned.

Join the 30 days of ACTION Challenge

Join the 30 days of ACTION Challenge

I know that many of you struggle with building in time for your business goals. They often feel too remote from your day to day.

The truth is that you won't ever achieve your goals if you don't work on them consistently and as part of your weekly and monthly workload.

FREE LIVE WORKSHOP: How to ROCK at Crafts Shows

FREE LIVE WORKSHOP: How to ROCK at Crafts Shows

Do you attend craft shows and want to do better? Do you want to take your crafts on the road?

I have shown at 100 shows with my craft business, let me help you have your most successful show yet!


Students attending LIVE will be entered into a prize draw for my new course, 'Your Best craft Show Yet'!