Free delivery guarantee: why sellers are angry with Etsy

Free delivery guarantee: why sellers are angry with Etsy

In early July Etsy’s CEO Josh Silverman wrote a letter to the Etsy seller community about their new free delivery guarantee trial for US customers from July 30th. Detailed in this letter was the idea of their new policy and the incentive that they would give priority search placement to those sellers who took up the free shipping guarantee for buyers who spent $35 USD or more.

As you can imagine since then there has been a huge online debate among sellers expressing their anger and concern at feeling ‘forced’ into making financial decisions about their business in order to remain on Etsy’s platform. 😞

🙌 Today on the podcast 🎧🎥 I want to talk about what the new policy means and lay out options and opportunities I see for Etsy sellers going forward.

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

How to take the STING out of bad product reviews!

How to take the STING out of bad product reviews!

There you are going about your daily business and decide to check on your website, or Etsy shop, you stop dead in your tracks because something is very wrong… you have received a negative product review!

Feels like a jab to the guts and you fall KO’d into your chair... As thoughts go racing through your head you find yourself in a funk and the sting has got to you.

Today on the podcast I want to share with you the best way to mentally deal with bad product reviews and how to handle the knock to your confidence that this can bring.

Growing demand? Here's how to increase production capacity effortlessly!

Growing demand? Here's how to increase production capacity effortlessly!

As we push to increase our brand awareness, we hope that the demand for what we make will increase, but with this comes the fear that our current production capacity might not be enough. We start to worry; How will we cope with larger numbers of orders needing to be fulfilled? 😟 What if we can’t keep up? 😟

Today on the podcast 🎥🎧 I want to show you how to scale production in a way that keeps you effectively meeting demand. 😍

10 Creative Hashtags to use on Instagram RIGHT NOW!

10 Creative Hashtags to use on Instagram RIGHT NOW!

As of June 2018 there were 1 billion users on Instagram 🤯, making is one of the biggest and fastest growing social media platforms after Facebook, according to HubSpot. To put that figure into perspective in 2013 Instagram had just 9 million users! So, the importance of having a business presence on Instagram is becoming more and more important.

But with all of those users how easy is it to get found? 😟

The answer is in two things; Firstly, content and secondly use of hashtags.

🕵️‍♀️ Finding the right Instagram hashtags to use can take a bit of time. 🎧🎥 Today on the podcast I’m going to share 👉 10 Instagram hashtags that I have found that might be useful for you to in order to start getting noticed!

5 ways to AVOID OVERWHELM on social media

5 ways to AVOID OVERWHELM on social media

Social media overwhelm is an ever-present threat to our mental attitude towards marketing our businesses online. Continually agonising over when to post to get the most traction, or the number of likes on your posts, or how many new followers you might get each week is exhausting and can make you feel like throwing your phone against the wall.

Tell me honestly, do you have moments where you feel like you are;

  • Overwhelmed with being present on social media for your business all week long?

  • Stressed-out out and you’re on the fast train to burn-out?

  • Less successful than others?

Today on the blog I’m highlighting some boundaries that I have found really help me avoid feeling overwhelmed or stressed-out. This is my secret to keeping motivated and feeling productive when handling my social media.

How to be MORE EFFECTIVE on social media in LESS TIME!

How to be MORE EFFECTIVE on social media in LESS TIME!

One of the questions I get asked A LOT is how to be more effective on social media in less time.

I totally understand where you are coming from, because if you are anything like me, then the thought of doing yet more marketing is making you feel stressed, overwhelmed and sometimes even sick! That’s because we just don’t know how we can fit ‘more’ into our days especially as better marketing should lead to more sales and more sales means more production.

We have only one pair of hands, right?! So how do we cope with doing more?

Today on the podcast I want to help you tackle that by looking at scheduling social content in a way that will help you feel more in control, more organised and ultimately more effective on social media.

Why Choosing Courage Over Fear Will Help Your Business

Why Choosing Courage Over Fear Will Help Your Business

Everyone in business battles with choosing courage over fear when striving for success. They have a fear; of making enough money, of what people think of their business idea and even a fear of being successful. It’s an irrational mindset that can put up far more roadblocks in their path to success than there otherwise would be.

It is self-destructive.

What do we do to overcome this, to become courageous where we have previously been fearful? To choose growth instead of ‘just getting by’? Today in the podcast I’m going to help you realise your fear and move to overcome it!

Dealing with Copycats: You be You and I’ll be Me!

Dealing with Copycats: You be You and I’ll be Me!

You fire up your laptop and log in for the day and up pops a product that looks exactly like one of yours, but it isn’t. You are dealing with a copycat!

Immediately you feel a gut-wrenching surge of shock, anger and upset, because you spent hours and maybe even years perfecting what you do. How dare they do this to you!

Hey, I’ve been there, and it sucks! It’s an extremely, emotionally charged moment that can leave us in a quandary for what to do and how to react. Today on the podcast I’m giving my advice on how you should be dealing with copycats.

How to Free Yourself from Harmful Comparison

How to Free Yourself from Harmful Comparison

Here are some signs business comparisonitis may be affecting you;

  • You continually ask yourself ‘why am I not doing as well as _?’

  • You regularly scrutinise your competitors’ products

  • You regularly check what your competitors are saying on social media, how they take their photos, how many likes they have and the comments from who you think are buyers.

  • You spend way too much time on a competitor’s stall at a show, or their website looking for their secret sauce to success

  • You pick apart competitors instead of holding them up as inspiration

  • You feel sick when you see their shop updates sell out quicker than yours

  • This results in you wanting to give it all up

I can guarantee that at some point as a small business owner you have fallen into this trap. Today on the podcast we are going to work through how to free yourself from this toxic behaviour.