Dealing with Copycats: You be You and I’ll be Me!

Dealing with Copycats: You be You and I’ll be Me!

You fire up your laptop and log in for the day and up pops a product that looks exactly like one of yours, but it isn’t. You are dealing with a copycat!

Immediately you feel a gut-wrenching surge of shock, anger and upset, because you spent hours and maybe even years perfecting what you do. How dare they do this to you!

Hey, I’ve been there, and it sucks! It’s an extremely, emotionally charged moment that can leave us in a quandary for what to do and how to react. Today on the podcast I’m giving my advice on how you should be dealing with copycats.

How to Free Yourself from Harmful Comparison

How to Free Yourself from Harmful Comparison

Here are some signs business comparisonitis may be affecting you;

  • You continually ask yourself ‘why am I not doing as well as _?’

  • You regularly scrutinise your competitors’ products

  • You regularly check what your competitors are saying on social media, how they take their photos, how many likes they have and the comments from who you think are buyers.

  • You spend way too much time on a competitor’s stall at a show, or their website looking for their secret sauce to success

  • You pick apart competitors instead of holding them up as inspiration

  • You feel sick when you see their shop updates sell out quicker than yours

  • This results in you wanting to give it all up

I can guarantee that at some point as a small business owner you have fallen into this trap. Today on the podcast we are going to work through how to free yourself from this toxic behaviour.

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.

Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.

5 Excellent Reasons why Etsy SEO Helps You Sell More

5 Excellent Reasons why Etsy SEO Helps You Sell More

SEO is short for search engine optimisation and it’s the practice by which you help search engines find your website, blog, or products online and share them with the right potential customers, by becoming visible in the right search engine results.

This practice of creating organic leads from search engines for your business is not a new one, but instead an ever-evolving tactic we, as sellers need to keep on top of. What we often forget is that we can use very similar SEO rules to help promote our products on selling platforms also. So, Etsy SEO is very important to understand.

Wait, you don’t know what Etsy SEO is? PRESS READ MORE TO FIND OUT!