This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Preparing my business for the holiday season is going to be a busy moment this year and just like you I have marketing I NEED to do!
What I thought would be good is to show you that I practise exactly what I preach by starting a new series on holiday marketing and showing you behind the scenes of my holiday marketing prep here at HQ.
Running a successful craft business is one of the proudest achievements of my working career. Why? Because it was my passion and it taught me so much! Not just about business, but about life too.
Today on the blog and podcast, I want to explore running a successful craft business further by giving you the 5 biggest lessons I learnt from my 11 years in business.
Now listen up, because I know you are going to need to hear this!
As the 31st of October draws closer and the UK Government state that they will leave the EU, we are no closer to understanding if we have a ‘deal’, or ‘no deal’ scenario, leaving business owners unsure of how to prepare for Brexit.
Today on the podcast I want to ease your frustration from the lack of clarity and what feels like a lack of competency of those in charge and look at how we can take simple steps to ease the flow of our future cross border sales, regardless of whether you reside here in the UK, or in Europe, or somewhere else in the world entirely.
Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.
I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.
As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.
🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.
Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!
Shipping your products around the globe 🌍 has been a hot topic in recent months, among craft businesses, especially for those who were struck by Etsy’s recent free shipping guarantee scheme. This has led to some scrapping their international shipping offer all together.
In all of this confusion, today on the podcast 🎥🎧 I wanted to set the record straight and tell you 👉 why international shipping is your best option if you sell online and how to set up a system that is easy for you to implement.
I’ve seen many online sources tell you that shipping policies aren’t required by law ❌ and on the podcast 🎥🎧 this week I’m here to tell you that if you are trading to, or from the UK and EU, it IS a lawful requirement to set out your shipping policy for customers before they purchase from you.
🙌 I’ll also give you the full show notes, which includes an example of how you can lay out your terms in an easy to read way.
In early July Etsy’s CEO Josh Silverman wrote a letter to the Etsy seller community about their new free delivery guarantee trial for US customers from July 30th. Detailed in this letter was the idea of their new policy and the incentive that they would give priority search placement to those sellers who took up the free shipping guarantee for buyers who spent $35 USD or more.
As you can imagine since then there has been a huge online debate among sellers expressing their anger and concern at feeling ‘forced’ into making financial decisions about their business in order to remain on Etsy’s platform. 😞
🙌 Today on the podcast 🎧🎥 I want to talk about what the new policy means and lay out options and opportunities I see for Etsy sellers going forward.
It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.
This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.
🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!
There you are going about your daily business and decide to check on your website, or Etsy shop, you stop dead in your tracks because something is very wrong… you have received a negative product review!
Feels like a jab to the guts and you fall KO’d into your chair... As thoughts go racing through your head you find yourself in a funk and the sting has got to you.
Today on the podcast I want to share with you the best way to mentally deal with bad product reviews and how to handle the knock to your confidence that this can bring.