A few weeks ago in our Facebook group we started talking about Etsy and questions started rising about suitable Etsy alternatives either to move onto, or from which to host second shops. As you know in my own craft business I sold on a number of different sites including my own website, so I thought we’d start this discussion today based on my experience and findings.
5 Etsy Alternatives That You Will Want To know About
Ebay – eBay started in 1995 as an auction site and has since then grown to dizzying heights with listings from occasional and professional individual sellers to big name brands. Hand produced products are certainly readily available on the platform.
Amazon – Amazon started in 1994 and works differently to most seller platforms in that you can register to sell items from their product catalogue, or by barcoded insertion. So, this site doesn’t work for those businesses who are still under the radar with a commercial licence, or as such don’t have barcoded products… but it does make a good place to sell those upsell products you stock in your business that go along side your core ‘handmade’ product range.
Amazon Handmade – Launched in 2015 Amazon Handmade is an application-based seller platform that filters into the main Amazon website for traffic. It was designed to work solely with hand-producers.
Not on the High Street – Started in 2008 this site represents small UK creative businesses. Applications are vetted for a high standard of production and to fit a stylised criterion for the site’s customer base.
Folksy UK – Launched in 2010 this site has become known as a UK Based Etsy alternative, which is a great launch base for some work-from-home craft businesses.
My Secrets Shared About These Etsy Alternatives
Whilst Etsy feels like a household name these days, it certainly isn’t the only site you can sell hand produced products on and today I’m going to be looking at different platforms for selling handmade items. Now of course before we start it’s very important to say that not every site I mention as an Etsy alternative will be a good fit for you. You must understand your product, your market and your customers, vs. financial viability to find the fit that works for you. Later we will discuss that in a comparison chart.
Watch the video to find out what my feelings are on each site and how I recommend you go about starting your own sales trials, because honestly if you are going to try any of these sites you need to understand what you are getting into!
Remember if you want to trial a new Etsy alternative you should consider;
Does the site fit your brand ethos?
What competition do you have on the site?
Are those competitors selling? In other words, can you see if your customer is visiting this site?
What are the cost implications?
How much time do you have to dedicate to this?
Do you have an inventory management system up and running to cope with multi-channel selling?
If it looks like this could be a possible fit for you, then and only then should you trial it with a small batch of your better selling product lines.
Okay so by now you have an understanding of my own experiences with selling on each site (except Amazon Handmade). I wanted to start the discussion on finding suitable secondary selling platforms by looking at these 5 more closely… later on we can come back to some of the others out there that you might also be interested in.
The Big, Shameless Statistics About These 5 Etsy Alternatives
As I mentioned in the podcast here are the stats behind the alternatives in question;
Finding a new avenue on which to sell your hand produced products, or an Etsy alternative is not always easy. There are risks involved with every aspect of putting your new revenue stream together, but with the right approach and careful research trialing new selling platforms can be less scary and with time more productive.
My top tip is to remember that regardless of a sites stats, it doesn’t mean that it will be a good revenue stream for you. It also doesn’t mean that you don’t have to market your store… you must always drive traffic to your store to see a good sales conversion!
If you want to consider selling via your own website, check out - Etsy Vs Website: How Can I Start The Most Successful Business?