Running your own business is difficult. Period.
There are so many things we need to know at the start and so many things we need to create.
Often we rush in to working on our product first, before we have found a customer base, explore profitability, or even create the foundations of our business plan. We are relying on the one thing we know how to do as artists and that is to create.
We forget that the first step is realising the commitment of our business and aligning that with our values and our happiness. We forget that we also need to fully realise a blueprint (a plan) for our business.