When issue five launches in May we will officially be into the second year of publication for the My Craft Biz Magazine… It has been a phenomenal experience and learning curve for me, so today I thought we’d take a moment here on the blog to celebrate that achievement and look at what is next.
If you have run your online business for a while and are familiar with good inventory management, you can immediately see the potential nightmare that can unfold if stock control gets out of hand – if you aren’t selling something you already sold elsewhere, then you run out of stock everywhere! These are just some of the obvious problems with multichannel retailing.
That doesn’t mean we should avoid this lucrative sales opportunity altogether, especially as a niche business creating unique handmade items. In fact, I wholeheartedly encourage it, because it grows your brand awareness. Today we are going to talk more about a simple system that could help you.
Many of us crafters will choose to sell our products in more than one place on-line, to gain exposure and it’s a popular theory that holds weight, as many more commercial businesses are starting to do the same. The problem is that with this multi-channel selling comes a little bit of a headache in how to manage our stock.
I spoke to Christian from SynCommerce to find out more about how their software helps businesses synchronise their inventory without pulling their hair out!
Running your own business is difficult. Period.
There are so many things we need to know at the start and so many things we need to create.
Often we rush in to working on our product first, before we have found a customer base, explore profitability, or even create the foundations of our business plan. We are relying on the one thing we know how to do as artists and that is to create.
We forget that the first step is realising the commitment of our business and aligning that with our values and our happiness. We forget that we also need to fully realise a blueprint (a plan) for our business.
In mid-2016 I bought a book that would change the way I looked at marketing forever.
Like many bloggers and product makers I had stumbled my way through marketing my wares from the beginning (some 10 years previous), never really understanding what to say, or how to say it when it came to advertising.
I didn’t have a clue, or a plan and I didn’t know what my customers wanted to hear.
30 Days to a Better Etsy Shop
As a past Etsy seller myself I know how important it is to optimise the customer experience to succeed in selling your crafts. I also know how hard it is to do that on your own at home.
In this 30 day challenge I aim to help you improve your Etsy shop look, layout and productivity for better sales and customer service.