business advice

Dealing with Copycats: You be You and I’ll be Me!

Dealing with Copycats: You be You and I’ll be Me!

You fire up your laptop and log in for the day and up pops a product that looks exactly like one of yours, but it isn’t. You are dealing with a copycat!

Immediately you feel a gut-wrenching surge of shock, anger and upset, because you spent hours and maybe even years perfecting what you do. How dare they do this to you!

Hey, I’ve been there, and it sucks! It’s an extremely, emotionally charged moment that can leave us in a quandary for what to do and how to react. Today on the podcast I’m giving my advice on how you should be dealing with copycats.

How to Free Yourself from Harmful Comparison

How to Free Yourself from Harmful Comparison

Here are some signs business comparisonitis may be affecting you;

  • You continually ask yourself ‘why am I not doing as well as _?’

  • You regularly scrutinise your competitors’ products

  • You regularly check what your competitors are saying on social media, how they take their photos, how many likes they have and the comments from who you think are buyers.

  • You spend way too much time on a competitor’s stall at a show, or their website looking for their secret sauce to success

  • You pick apart competitors instead of holding them up as inspiration

  • You feel sick when you see their shop updates sell out quicker than yours

  • This results in you wanting to give it all up

I can guarantee that at some point as a small business owner you have fallen into this trap. Today on the podcast we are going to work through how to free yourself from this toxic behaviour.

5 Reasons Why You Need to Know Your Business Expenses!

5 Reasons Why You Need to Know Your Business Expenses!

One of the biggest areas of mindset change when it comes to owning a craft business is the idea that tracking business expenses is a good thing. At the beginning if we aren’t careful, we are all susceptible to overspends and it’s when these moments become habits that we find ourselves in real problems.

Today on the podcast I want to give you 5 reasons why you need to know your expenses, so that you can keep your business on track!

6 Important Ways to Boost Your Online Store Sales This Year

6 Important Ways to Boost Your Online Store Sales This Year

The world economy is slowing down and for many reasons we are set to weather the storm here in 2019 with faltering highstreets, European politics (dare I say Brexit one more time?!) and worldwide trade deals collapsing.

It’s unlikely to dip for online sales though, as more and more retailers up their bid for online store sales this year. In 2018 mobile ecommerce sales grew by a staggering 16% (10ecommercetrends.com), as buyers made the switch to online shopping.

There are some really interesting trends happening for online sales lead generation in 2019 as a result, some of which you can read about in Forbes and 10ecommercetrends.com. I think they will be worth revisiting in another blog post, or two, don’t you?

Today I wanted to concentrate on what you can do right now that will help boost your online store sales, whether you have an Etsy shop, or a website and regardless of online shopping trends.

Handmade Business Episode 011 – Work-Life Balance

Handmade Business Episode 011 – Work-Life Balance

🎥Today we are talking about work-life balance and why it is so important that we strive for the dream we had when we started working for ourselves… please comment with your thoughts!

How to Boost Holiday Sales for Your Craft Business

How to Boost Holiday Sales for Your Craft Business

Did you know that craft business is worth £2bn here in the UK and 88% of these small businesses are sole traders? That’s a lot of crafters who are vying for attention and at Christmas that can feel like a bit of a scrum!

So how do you make a difference with your craft business sales? Read more…