This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Running a successful craft business is one of the proudest achievements of my working career. Why? Because it was my passion and it taught me so much! Not just about business, but about life too.
Today on the blog and podcast, I want to explore running a successful craft business further by giving you the 5 biggest lessons I learnt from my 11 years in business.
Now listen up, because I know you are going to need to hear this!
As the 31st of October draws closer and the UK Government state that they will leave the EU, we are no closer to understanding if we have a ‘deal’, or ‘no deal’ scenario, leaving business owners unsure of how to prepare for Brexit.
Today on the podcast I want to ease your frustration from the lack of clarity and what feels like a lack of competency of those in charge and look at how we can take simple steps to ease the flow of our future cross border sales, regardless of whether you reside here in the UK, or in Europe, or somewhere else in the world entirely.
Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.
I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.
As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.
🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.
Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!
One of the questions I get asked A LOT is how to be more effective on social media in less time.
I totally understand where you are coming from, because if you are anything like me, then the thought of doing yet more marketing is making you feel stressed, overwhelmed and sometimes even sick! That’s because we just don’t know how we can fit ‘more’ into our days especially as better marketing should lead to more sales and more sales means more production.
We have only one pair of hands, right?! So how do we cope with doing more?
Today on the podcast I want to help you tackle that by looking at scheduling social content in a way that will help you feel more in control, more organised and ultimately more effective on social media.
Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.
Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.
Last time here on the blog we talked about my journey from hobby to successful craft business and how getting the right help, following my tips you can also enjoy a successful and profitable business. Today on the podcast and blog I wanted to tell you what happened next for me, so that you can understand how the Craft Biz Incubator came about and why I feel it’s your best chance at success on a budget.
Read to the end to find out about one of my students!
Having come away from a recent class where I had to answer the question, ‘How do you find time for a business if you are a long-term carer, or are chronically ill’, I felt I ought to talk about this more, because I certainly have met several people who are chronically ill, or care for chronically ill family members and still find time to run their businesses quite successfully.
Today on the podcast I want to give you the seven steps that I think will help you find the time to build a craft business and still be focused on your main carer duties, or take the time away you may need if you are chronically ill.
Today I had a Facebook live session as part of Issue 3 of My Craft Biz magazine called ‘Why you need to start thinking about investing in your craft business’. I wanted to expand on that subject here on the blog, because I think there are two types of investment you always need to consider which can make a massive difference to your business.
If you have run your online business for a while and are familiar with good inventory management, you can immediately see the potential nightmare that can unfold if stock control gets out of hand – if you aren’t selling something you already sold elsewhere, then you run out of stock everywhere! These are just some of the obvious problems with multichannel retailing.
That doesn’t mean we should avoid this lucrative sales opportunity altogether, especially as a niche business creating unique handmade items. In fact, I wholeheartedly encourage it, because it grows your brand awareness. Today we are going to talk more about a simple system that could help you.