Today we are exploring The East London Craft Guerrilla, who are one of the UK's Craft Guerrilla 'Armies'.
So far this month we have been looking at Craft Shows with the release of my new course and today I wanted to bring in Ophelie who helps build confidence in introverted entrepreneurs to speak to us about confidence at a craft show.
Having shown at many crafts shows with my previous business, I learnt very early on how to set up a stall that worked at marketing and selling my product and so it pains me to see others getting it wrong.
Crafts shows should be a wonderful addition to revenue streams for handmade artisans and are a really important way to engage with new and existing customers, as well as other opportunities. For example I have secured wholesale clients through shows and interviews in magazines and blogs. So it’s incredibly important to take the act of showing and selling our craft seriously.
Craft shows used to be the corner stone of how many artisans made their money, but with the advent of the Internet it has opened up new possibilities to artisans who want to trade in other ways. In fact some would say that trading has become much easier because of the internet.
But what about craft shows, do they still hold relevance today?