This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Preparing my business for the holiday season is going to be a busy moment this year and just like you I have marketing I NEED to do!
What I thought would be good is to show you that I practise exactly what I preach by starting a new series on holiday marketing and showing you behind the scenes of my holiday marketing prep here at HQ.
I started my first subscription club back in 2010/11, if I remember correctly and even back then, I knew that subscription boxes were a hot trend among my competitors in the craft industry. Since that time the subscription box market has grown to a whopping 2.6 billion US dollars! 😲 In such a sizable industry is there still room to offer subscription-based product services and make some money? 🤔
🙌 Today on the podcast 🎥🎧 we will explore the idea of subscription-based offers in the craft industry, to seek an answer to understanding if this product service is an idea we could consider for our handmade and craft-based product businesses.
In early July Etsy’s CEO Josh Silverman wrote a letter to the Etsy seller community about their new free delivery guarantee trial for US customers from July 30th. Detailed in this letter was the idea of their new policy and the incentive that they would give priority search placement to those sellers who took up the free shipping guarantee for buyers who spent $35 USD or more.
As you can imagine since then there has been a huge online debate among sellers expressing their anger and concern at feeling ‘forced’ into making financial decisions about their business in order to remain on Etsy’s platform. 😞
🙌 Today on the podcast 🎧🎥 I want to talk about what the new policy means and lay out options and opportunities I see for Etsy sellers going forward.
It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.
This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.
🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!
SEO is short for search engine optimisation and it’s the practice by which you help search engines find your website, blog, or products online and share them with the right potential customers, by becoming visible in the right search engine results.
This practice of creating organic leads from search engines for your business is not a new one, but instead an ever-evolving tactic we, as sellers need to keep on top of. What we often forget is that we can use very similar SEO rules to help promote our products on selling platforms also. So, Etsy SEO is very important to understand.
Wait, you don’t know what Etsy SEO is? PRESS READ MORE TO FIND OUT!
Last time here on the blog we talked about my journey from hobby to successful craft business and how getting the right help, following my tips you can also enjoy a successful and profitable business. Today on the podcast and blog I wanted to tell you what happened next for me, so that you can understand how the Craft Biz Incubator came about and why I feel it’s your best chance at success on a budget.
Read to the end to find out about one of my students!
When I started my own craft business on 2006, I had no idea how successful it would become, or just how possible it was to reach almost 7-figures of turnover in 11 years selling the things I designed and made. So today on the podcast I wanted to share my story and my tips on how to turn your hobby into a successful business too.
Read to the end for my 5 tips on how to be successful!