This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Preparing my business for the holiday season is going to be a busy moment this year and just like you I have marketing I NEED to do!
What I thought would be good is to show you that I practise exactly what I preach by starting a new series on holiday marketing and showing you behind the scenes of my holiday marketing prep here at HQ.
Running a successful craft business is one of the proudest achievements of my working career. Why? Because it was my passion and it taught me so much! Not just about business, but about life too.
Today on the blog and podcast, I want to explore running a successful craft business further by giving you the 5 biggest lessons I learnt from my 11 years in business.
Now listen up, because I know you are going to need to hear this!
Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.
I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.
As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.
🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.
Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!
It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.
This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.
🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!
Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.
Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.
I honestly find that having a space to write notes or doodle design ideas is really useful for us creative types and I think it’s especially useful if you run your own creative business.
When I ran Sara’s Texture Crafts I had a sketchbook and a notepad and used them for capturing different thoughts and ideas. Whether you use one type of recording process or another it is very important that you do actually record those thoughts and ideas for your business.
Read more to find out why I think they will be most useful to you!