handmade business tips

How to Build a Successful Craft Business

How to Build a Successful Craft Business

Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.

I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.

As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.

🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.

Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!

Is A.C. Moore Marketplace the new alternative to Etsy?

Is A.C. Moore Marketplace the new alternative to Etsy?

On the 31st of July 2019 A.C. Moore launched their handmade marketplace in conjunction with Zibbet. Today on the podcast I want to look at the new A.C. Moore marketplace with you, to find out if it could be an Etsy alternative, or a secondary platform to sell your items through.

Free delivery guarantee: why sellers are angry with Etsy

Free delivery guarantee: why sellers are angry with Etsy

In early July Etsy’s CEO Josh Silverman wrote a letter to the Etsy seller community about their new free delivery guarantee trial for US customers from July 30th. Detailed in this letter was the idea of their new policy and the incentive that they would give priority search placement to those sellers who took up the free shipping guarantee for buyers who spent $35 USD or more.

As you can imagine since then there has been a huge online debate among sellers expressing their anger and concern at feeling ‘forced’ into making financial decisions about their business in order to remain on Etsy’s platform. 😞

🙌 Today on the podcast 🎧🎥 I want to talk about what the new policy means and lay out options and opportunities I see for Etsy sellers going forward.

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

Growing demand? Here's how to increase production capacity effortlessly!

Growing demand? Here's how to increase production capacity effortlessly!

As we push to increase our brand awareness, we hope that the demand for what we make will increase, but with this comes the fear that our current production capacity might not be enough. We start to worry; How will we cope with larger numbers of orders needing to be fulfilled? 😟 What if we can’t keep up? 😟

Today on the podcast 🎥🎧 I want to show you how to scale production in a way that keeps you effectively meeting demand. 😍

How to be MORE EFFECTIVE on social media in LESS TIME!

How to be MORE EFFECTIVE on social media in LESS TIME!

One of the questions I get asked A LOT is how to be more effective on social media in less time.

I totally understand where you are coming from, because if you are anything like me, then the thought of doing yet more marketing is making you feel stressed, overwhelmed and sometimes even sick! That’s because we just don’t know how we can fit ‘more’ into our days especially as better marketing should lead to more sales and more sales means more production.

We have only one pair of hands, right?! So how do we cope with doing more?

Today on the podcast I want to help you tackle that by looking at scheduling social content in a way that will help you feel more in control, more organised and ultimately more effective on social media.

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.

Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.

Introducing the Craft Biz Incubator - Your Best Chance for Success!

Introducing the Craft Biz Incubator - Your Best Chance for Success!

Last time here on the blog we talked about my journey from hobby to successful craft business and how getting the right help, following my tips you can also enjoy a successful and profitable business. Today on the podcast and blog I wanted to tell you what happened next for me, so that you can understand how the Craft Biz Incubator came about and why I feel it’s your best chance at success on a budget.

Read to the end to find out about one of my students!

5 Tested Steps: Hobby to Successful Six-Figure Business!

5 Tested Steps: Hobby to Successful Six-Figure Business!

When I started my own craft business on 2006, I had no idea how successful it would become, or just how possible it was to reach almost 7-figures of turnover in 11 years selling the things I designed and made. So today on the podcast I wanted to share my story and my tips on how to turn your hobby into a successful business too.

Read to the end for my 5 tips on how to be successful!