mistakes

15 Common Mistakes Etsy Shop Owners Make In Their Market Research

15 Common Mistakes Etsy Shop Owners Make In Their Market Research

One of the first questions I ask my coaching clients when they present a problem in our session is generally; ‘What does your research tell you?’ The reason being is that good solid market research will tell you a great many things about; your customer, your products, your competitors and the market place and if you have been paying attention you may already have the answer to your question.

The more I talk about research, the more my clients start compiling their research better and finding the confidence to answer some of the more basic questions for themselves. You see, part of my job as a craft business coach is to show you that confidence is learned by doing… something which I strongly believe in.

With this in mind I thought it a good idea to compile a list of the most common mistakes I see in business owners’ market research.