Yesterday on the podcast we talked about what to offer in a return policy. Today I wanted to take that further in talking specifically about FAQ pages and how they can help inform and reduce returns, exchanges and negative feedback, which is really important for customer retention and satisfaction.
Most larger retailers face in excess of 30% in returns in 2018, especially now that processes have been made even easier for customers and the cost of returns have vanished according to Steve Denis in Forbes magazine. So, it’s understandable that our small business customers expect the same rights.
And of course they should!
But how do we as self-employed artists, working from our spare room create a refund policy that works for both our financial interests and our customer’s growing expectation? Today we are going to look at just that!