sales

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

The Best Kept Secret to Explode Your Sales on Etsy

The Best Kept Secret to Explode Your Sales on Etsy

Starting to sell on Etsy, or your website can be an exciting time, but what you will notice over the coming months is a natural ebb and flow to how sales come in and that can feel a little bit like waiting for a bus – you wait for ages and then they all arrive at once!

The true trick to building sustainability with your income is to create a sales system that keeps those sales coming in regularly and with a higher average sale price each quarter.

But how do you do that?

Today I’m going to give you some quick tips on how to get started, so make sure your read right to the end!

6 Important Ways to Boost Your Online Store Sales This Year

6 Important Ways to Boost Your Online Store Sales This Year

The world economy is slowing down and for many reasons we are set to weather the storm here in 2019 with faltering highstreets, European politics (dare I say Brexit one more time?!) and worldwide trade deals collapsing.

It’s unlikely to dip for online sales though, as more and more retailers up their bid for online store sales this year. In 2018 mobile ecommerce sales grew by a staggering 16% (10ecommercetrends.com), as buyers made the switch to online shopping.

There are some really interesting trends happening for online sales lead generation in 2019 as a result, some of which you can read about in Forbes and 10ecommercetrends.com. I think they will be worth revisiting in another blog post, or two, don’t you?

Today I wanted to concentrate on what you can do right now that will help boost your online store sales, whether you have an Etsy shop, or a website and regardless of online shopping trends.

Podcast: How to fight periodical sales slumps in your craft business

Podcast: How to fight periodical sales slumps in your craft business

Do you suffer from ‘dry’ sales spells in your craft business? You know the months when sales are really slow or non-existent.

You will want to know how I irradiated that from my craft business!

4 Reasons Why Good Research Improves Your Sales

4 Reasons Why Good Research Improves Your Sales

Before I owned my own craft business I worked in the Fashion industry as a Designer and Developer for British Fashion Designers. It was my job to create new products that had the potential to grow our sales season on season. As you would imagine my ability to do so relied heavily on my eye for good design and branding, but it also relied on a detailed understanding of the customer, our products, competitors and the market place… to achieve this I needed an arsenal of information at my fingertips in our design sessions.

I needed the same information when I made business decisions in my craft business, in exactly the same way you do for yours.

In fact any business regardless of its size or industry base needs to be on top of their research and being so gives you some really great tools for growth.