sales strategy

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

The Best Kept Secret to Explode Your Sales on Etsy

The Best Kept Secret to Explode Your Sales on Etsy

Starting to sell on Etsy, or your website can be an exciting time, but what you will notice over the coming months is a natural ebb and flow to how sales come in and that can feel a little bit like waiting for a bus – you wait for ages and then they all arrive at once!

The true trick to building sustainability with your income is to create a sales system that keeps those sales coming in regularly and with a higher average sale price each quarter.

But how do you do that?

Today I’m going to give you some quick tips on how to get started, so make sure your read right to the end!

6 Important Ways to Boost Your Online Store Sales This Year

6 Important Ways to Boost Your Online Store Sales This Year

The world economy is slowing down and for many reasons we are set to weather the storm here in 2019 with faltering highstreets, European politics (dare I say Brexit one more time?!) and worldwide trade deals collapsing.

It’s unlikely to dip for online sales though, as more and more retailers up their bid for online store sales this year. In 2018 mobile ecommerce sales grew by a staggering 16% (10ecommercetrends.com), as buyers made the switch to online shopping.

There are some really interesting trends happening for online sales lead generation in 2019 as a result, some of which you can read about in Forbes and 10ecommercetrends.com. I think they will be worth revisiting in another blog post, or two, don’t you?

Today I wanted to concentrate on what you can do right now that will help boost your online store sales, whether you have an Etsy shop, or a website and regardless of online shopping trends.

Etsy Sales: 54 simple things that will boost sales when it's slow

Etsy Sales: 54 simple things that will boost sales when it's slow

There will be a natural ebb and flow to retail sales for all of us and it can feel desperately hard to take when your Etsy sales, or craft website’s sales starts to slow down, and you aren’t sure how to breathe life back into things.

Slow down and be calm for a moment, because today on the podcast I am going to talk in more detail about exactly what you can do to boost sales when things are slow, as well as looking at why things get slow in the first place and how you can combat stunted sales over the long-term.

I know, right? This is exactly what you have been asking for and just can’t find anywhere else!

Customer Retention: How to absolutely WOW Christmas shoppers

Customer Retention: How to absolutely WOW Christmas shoppers

Yesterday on the podcast we talked about customer retention and building it in a way that helps establish trust and a willingness to mention us via word of mouth advertising. Today I wanted to look at that further and dive into some really great things we can do for our customers this Christmas that will inspire them to buy again in the future and tell their friends!

Customer Retention: how to unlock unconditional trust

Customer Retention: how to unlock unconditional trust

Today in The Handmade Business Podcast we are talking about how to use customer service to increase customer loyalty, or ‘customer retention’.

Inventory Management: How to set up a simple, practical spreadsheet

Inventory Management: How to set up a simple, practical spreadsheet

Yesterday on the podcast {LINK} we talked about the importance of setting up an inventory management system for your craft business that helps us predict what our next products should be and how we can use that to formulate our sales strategy and later a marketing strategy going into new seasons, or upcoming shows. In fact, it’s a really useful tool even if we sell completely unique gift ideas every time.

Today I wanted to share with you how to set up a basic system from scratch!