sell online

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

6 Important Ways to Boost Your Online Store Sales This Year

6 Important Ways to Boost Your Online Store Sales This Year

The world economy is slowing down and for many reasons we are set to weather the storm here in 2019 with faltering highstreets, European politics (dare I say Brexit one more time?!) and worldwide trade deals collapsing.

It’s unlikely to dip for online sales though, as more and more retailers up their bid for online store sales this year. In 2018 mobile ecommerce sales grew by a staggering 16% (10ecommercetrends.com), as buyers made the switch to online shopping.

There are some really interesting trends happening for online sales lead generation in 2019 as a result, some of which you can read about in Forbes and 10ecommercetrends.com. I think they will be worth revisiting in another blog post, or two, don’t you?

Today I wanted to concentrate on what you can do right now that will help boost your online store sales, whether you have an Etsy shop, or a website and regardless of online shopping trends.

Customer Retention: How to absolutely WOW Christmas shoppers

Customer Retention: How to absolutely WOW Christmas shoppers

Yesterday on the podcast we talked about customer retention and building it in a way that helps establish trust and a willingness to mention us via word of mouth advertising. Today I wanted to look at that further and dive into some really great things we can do for our customers this Christmas that will inspire them to buy again in the future and tell their friends!

Customer Retention: how to unlock unconditional trust

Customer Retention: how to unlock unconditional trust

Today in The Handmade Business Podcast we are talking about how to use customer service to increase customer loyalty, or ‘customer retention’.

Inventory Management: How to set up a simple, practical spreadsheet

Inventory Management: How to set up a simple, practical spreadsheet

Yesterday on the podcast {LINK} we talked about the importance of setting up an inventory management system for your craft business that helps us predict what our next products should be and how we can use that to formulate our sales strategy and later a marketing strategy going into new seasons, or upcoming shows. In fact, it’s a really useful tool even if we sell completely unique gift ideas every time.

Today I wanted to share with you how to set up a basic system from scratch!

Inventory Management: How to unlock this powerful sales tactic!

Inventory Management: How to unlock this powerful sales tactic!

A few weeks ago on the podcast I was talking about preparing for the holiday sales season and a few of you asked about how to plan seasonal stock if the items you make are fundamentally unique, or have wide variances in say colour with each production. I touched very briefly on the idea that inventory management and forecasting is possible for unique gift ideas too and today I wanted to explore that further to really show you what I mean.