On the 31st of July 2019 A.C. Moore launched their handmade marketplace in conjunction with Zibbet. Today on the podcast I want to look at the new A.C. Moore marketplace with you, to find out if it could be an Etsy alternative, or a secondary platform to sell your items through.
It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.
This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.
🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!
Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.
Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.
A few weeks ago in our Facebook group we started talking about Etsy and questions started rising about suitable Etsy alternatives either to move onto, or from which to host second shops. As you know in my own craft business I sold on a number of different sites including my own website, so I thought we’d start this discussion today based on my experience and findings.