the handmade business podcast

How to Build a Successful Craft Business

How to Build a Successful Craft Business

Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.

I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.

As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.

🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.

Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!

Is A.C. Moore Marketplace the new alternative to Etsy?

Is A.C. Moore Marketplace the new alternative to Etsy?

On the 31st of July 2019 A.C. Moore launched their handmade marketplace in conjunction with Zibbet. Today on the podcast I want to look at the new A.C. Moore marketplace with you, to find out if it could be an Etsy alternative, or a secondary platform to sell your items through.

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

Growing demand? Here's how to increase production capacity effortlessly!

Growing demand? Here's how to increase production capacity effortlessly!

As we push to increase our brand awareness, we hope that the demand for what we make will increase, but with this comes the fear that our current production capacity might not be enough. We start to worry; How will we cope with larger numbers of orders needing to be fulfilled? 😟 What if we can’t keep up? 😟

Today on the podcast 🎥🎧 I want to show you how to scale production in a way that keeps you effectively meeting demand. 😍

How to be MORE EFFECTIVE on social media in LESS TIME!

How to be MORE EFFECTIVE on social media in LESS TIME!

One of the questions I get asked A LOT is how to be more effective on social media in less time.

I totally understand where you are coming from, because if you are anything like me, then the thought of doing yet more marketing is making you feel stressed, overwhelmed and sometimes even sick! That’s because we just don’t know how we can fit ‘more’ into our days especially as better marketing should lead to more sales and more sales means more production.

We have only one pair of hands, right?! So how do we cope with doing more?

Today on the podcast I want to help you tackle that by looking at scheduling social content in a way that will help you feel more in control, more organised and ultimately more effective on social media.

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.

Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.

5 Tested Steps: Hobby to Successful Six-Figure Business!

5 Tested Steps: Hobby to Successful Six-Figure Business!

When I started my own craft business on 2006, I had no idea how successful it would become, or just how possible it was to reach almost 7-figures of turnover in 11 years selling the things I designed and made. So today on the podcast I wanted to share my story and my tips on how to turn your hobby into a successful business too.

Read to the end for my 5 tips on how to be successful!

Etsy vs Zibbet: Mainstream to unique innovation in one easy leap

Etsy vs Zibbet: Mainstream to unique innovation in one easy leap

The question of, ‘should I Etsy, or should I not’ is one that is often asked, and I see phases of sellers pondering what else is out there for varying reasons. Today on the podcast I wanted to continue our conversation about alternatives and introduce you to Zibbet.

Handmade Business Episode 011 – Work-Life Balance

Handmade Business Episode 011 – Work-Life Balance

🎥Today we are talking about work-life balance and why it is so important that we strive for the dream we had when we started working for ourselves… please comment with your thoughts!