the handmade business podcast

You are KILLING your business with discount codes!

You are KILLING your business with discount codes!

It’s not uncommon for businesses to use discount codes as a way to seek new customers or promote new products. In fact, as many of 53% of millennial shoppers look for coupon codes when shopping online according to Retail Me Not. While large commercial retail set ups can account for regular discount offers in their margins, those who have smaller businesses will struggle to stay afloat with a regular discounting strategy.

This is why it pains me 😞 to see craft businesses continually discounting to try to attract new sales, or to kick start new online shops.

🙌 Today on the podcast 🎧🎥 we are going to explore how regular discounting is killing your business and what you should be doing instead!

Growing demand? Here's how to increase production capacity effortlessly!

Growing demand? Here's how to increase production capacity effortlessly!

As we push to increase our brand awareness, we hope that the demand for what we make will increase, but with this comes the fear that our current production capacity might not be enough. We start to worry; How will we cope with larger numbers of orders needing to be fulfilled? 😟 What if we can’t keep up? 😟

Today on the podcast 🎥🎧 I want to show you how to scale production in a way that keeps you effectively meeting demand. 😍

How to be MORE EFFECTIVE on social media in LESS TIME!

How to be MORE EFFECTIVE on social media in LESS TIME!

One of the questions I get asked A LOT is how to be more effective on social media in less time.

I totally understand where you are coming from, because if you are anything like me, then the thought of doing yet more marketing is making you feel stressed, overwhelmed and sometimes even sick! That’s because we just don’t know how we can fit ‘more’ into our days especially as better marketing should lead to more sales and more sales means more production.

We have only one pair of hands, right?! So how do we cope with doing more?

Today on the podcast I want to help you tackle that by looking at scheduling social content in a way that will help you feel more in control, more organised and ultimately more effective on social media.

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.

Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.

5 Tested Steps: Hobby to Successful Six-Figure Business!

5 Tested Steps: Hobby to Successful Six-Figure Business!

When I started my own craft business on 2006, I had no idea how successful it would become, or just how possible it was to reach almost 7-figures of turnover in 11 years selling the things I designed and made. So today on the podcast I wanted to share my story and my tips on how to turn your hobby into a successful business too.

Read to the end for my 5 tips on how to be successful!

Etsy vs Zibbet: Mainstream to unique innovation in one easy leap

Etsy vs Zibbet: Mainstream to unique innovation in one easy leap

The question of, ‘should I Etsy, or should I not’ is one that is often asked, and I see phases of sellers pondering what else is out there for varying reasons. Today on the podcast I wanted to continue our conversation about alternatives and introduce you to Zibbet.

Handmade Business Episode 011 – Work-Life Balance

Handmade Business Episode 011 – Work-Life Balance

🎥Today we are talking about work-life balance and why it is so important that we strive for the dream we had when we started working for ourselves… please comment with your thoughts!

3 reasons to use a sketchbook, or a notepad for your Craft Business

3 reasons to use a sketchbook, or a notepad for your Craft Business

I honestly find that having a space to write notes or doodle design ideas is really useful for us creative types and I think it’s especially useful if you run your own creative business.

When I ran Sara’s Texture Crafts I had a sketchbook and a notepad and used them for capturing different thoughts and ideas. Whether you use one type of recording process or another it is very important that you do actually record those thoughts and ideas for your business.

Read more to find out why I think they will be most useful to you!

Handmade Business Episode 010 – Notepads & Sketchbooks

Handmade Business Episode 010 – Notepads & Sketchbooks

🎥Today we are talking about the importance of keeping records of our research and design inspiration. We’ll also be covering two ways you can do that – notepads and sketchbooks… please comment with your thoughts!