🎥Today we are talking about video and how we can use it to increase social awareness for our craft businesses…
Last month on the blog I talked about blogging as a useful part of your online marketing sales funnel, well the same is true of your social media efforts. Social media is a great way to build awareness and interest in what you do and it is a really useful tool for helping to build your brand’s following.
Let me share what I have learned from 11 years of online marketing for my business… Building the RIGHT following takes time and focus.
We spend a lot of time on social media each day, each week and each month and so it is painful to get the sense that people just don’t want to follow us. It can feel almost soul destroying, especially when you know that others in your industry are making connections hand over fist and it looks like their sales are going through the roof to boot! Even worse occasionally you post something and you get way more unfollows than you had thought possible.
You ask yourself, ‘What am I doing that’s so wrong?’