Sara Millis, freelance SEO content writer and copywriter

Sara Millis

Freelance Content Writer

Hi, I'm Sara.

I am a freelance copywriter writer by day, working with passionate business owners to help them get the word out on how they can help people. I believe in that, the helping people bit. It's what I have always lived by.

Industries I have created copy or content for include; Accounting, AI software development, App and Software Development, Arts and Crafts, Ballet, Beauty, Bridal, Building Industry, Charity Organisation, Event Organisation, Food, Funeral Services, Gardening, Hospitality, HR, Interior Design, Leadership Speaking, Sports and Fitness, Transport, Travel, UX Design, Well-being and Web Design.

Infographic on history of Sara Millis Content Copywriter

My Story So Far

I always thought my path into marketing was an obscure ramble through the woods, rather than a straight roman road. Unique, my mother would call it. Until that was, I attended a copywriter webinar with several renowned senior copywriters. Listening to them speak it dawned on me that marketing pulls from lots of different experiences and more often than not, those experiences and their transferable skills are pulled from many different walks of life.

Growing up I always wanted to be a fashion designer and I meticulously planned my route from grammar school all the way to employment. I went for it and I got it, working with some of the most famous British Fashion Designers. In 2006 I decided to go freelance and work with a range of clients across the industry, which opened me up to design and selling skills from the designer level to the high street. It was truly fascinating! As a designer, I was responsible for seasonal collections, not just in their inception and production, but also indirectly in their marketing and sales.

Around the same time, in mid-2006 I started a side business, called ‘Sara’s Texture Crafts’, which would unknowingly lead me down a new path by mid-2007. One I hadn’t quite planned on - running a product business. This meant a lot of firsts for me, from learning to create a community around my business of consumers eager to buy what I was selling, to nurturing them through online platforms; whether that was social media, email marketing, or website and product copy, and blog posts. After a year I was full-time and this allowed me to move from London to Devon to work on that ‘work/life balance’ people wax lyrical about. I found it, somewhere on the rugged Tors of Dartmoor.

This successful eleven-year experience taught me so much and set the foundations for my online marketing skill base today. 

In 2017 I sold Sara’s Texture Crafts, to start working with fellow craft business owners, to show them how to bridge the gap between, part-time ‘oh, I have a little Etsy shop’ to full-time entrepreneur, with a sizable turnover. I learnt very quickly that this demographic needed foundations and then strong marketing skills to support their growth and this is how I mentored them.

Then came March 2020. March 2020 will bring a sweat to any business owner’s brow and for me, it was no different. I lost 95% of my clients during the first few days of lockdown and I knew that wasn’t sustainable at a time when we had no idea how long the pandemic would last. I had to think quickly to save myself from that initial punch in the gut. I remembered my little black book of contacts and the number of business owners from outside the craft industry who had said that they would pay for me to come on board and handle their marketing. I gave a few a call, to test the waters with a new service option and found myself sighing with relief to hear that they were still very interested. The rest as they say is history and you can see where I stand today.

In a roundabout way all of my previous careers, as varied as they seem, actually encompassed a lot of audience building, marketing and selling. To find myself a freelance digital marketing copywriter now doesn’t feel so far removed. I’m simply putting my existing skills to work for a range of business clients, from a wide array of industries with very specific service offers.

And I’m happy. I wake every day to retainer clients and one-off project work, which allows me to be creative and yet strategy driven. I get to experiment (measured of course) on how to bring in the results my clients need. And they are happy.

If you find yourself on LinkedIn look me up. You can see my work history in detail if you’d like a nose!

Press Features & Guest Posts

Just some of the results my clients are seeing

Kind Mind image

0 to 69.2k Google impressions 

and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.

Eco Drift image

Runners-up in The Big Sustainability Expo 2023 

for the "Net Zero journey of the year"! The first award we entered.

Cloudfox image

300% sales from LinkedIn conversions 

from business page content. 3 converted leads from first 2 LinkedIn carousels.

mselect image

53.46% increase in Google impressions 

and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.

Let’s talk before your competitors find me!