Dealing with Copycats: You be You and I’ll be Me!

Dealing with Copycats: You be You and I’ll be Me!

You fire up your laptop and log in for the day and up pops a product that looks exactly like one of yours, but it isn’t. You are dealing with a copycat!

Immediately you feel a gut-wrenching surge of shock, anger and upset, because you spent hours and maybe even years perfecting what you do. How dare they do this to you!

Hey, I’ve been there, and it sucks! It’s an extremely, emotionally charged moment that can leave us in a quandary for what to do and how to react. Today on the podcast I’m giving my advice on how you should be dealing with copycats.

How to Free Yourself from Harmful Comparison

How to Free Yourself from Harmful Comparison

Here are some signs business comparisonitis may be affecting you;

  • You continually ask yourself ‘why am I not doing as well as _?’

  • You regularly scrutinise your competitors’ products

  • You regularly check what your competitors are saying on social media, how they take their photos, how many likes they have and the comments from who you think are buyers.

  • You spend way too much time on a competitor’s stall at a show, or their website looking for their secret sauce to success

  • You pick apart competitors instead of holding them up as inspiration

  • You feel sick when you see their shop updates sell out quicker than yours

  • This results in you wanting to give it all up

I can guarantee that at some point as a small business owner you have fallen into this trap. Today on the podcast we are going to work through how to free yourself from this toxic behaviour.

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling Crafts Online: The 6 Proven Rules You Need to Know About!

Selling crafts online used to be an easy game and back when I started in mid-2006, selling my craft products was as easy as listing and crossing my fingers - well almost! Today online retail is much more competitive and so starting a craft business and growing it to make a sustainable income can be challenging.

Here on the blog I want to lay out a guide for the key things I think you need to be doing with your online craft business to make sure it works for you.

Spotlight Retailing: Is Fibercrafty a breakthrough for craft retail?

Spotlight Retailing: Is Fibercrafty a breakthrough for craft retail?

I came across Fibercrafty by chance when I was looking into alternatives to Etsy to talk about here on the blog and I thought it was a really interesting idea to share with you as an example of what I mean by spotlight retailing.

5 Excellent Reasons why Etsy SEO Helps You Sell More

5 Excellent Reasons why Etsy SEO Helps You Sell More

SEO is short for search engine optimisation and it’s the practice by which you help search engines find your website, blog, or products online and share them with the right potential customers, by becoming visible in the right search engine results.

This practice of creating organic leads from search engines for your business is not a new one, but instead an ever-evolving tactic we, as sellers need to keep on top of. What we often forget is that we can use very similar SEO rules to help promote our products on selling platforms also. So, Etsy SEO is very important to understand.

Wait, you don’t know what Etsy SEO is? PRESS READ MORE TO FIND OUT!

Be fearless and join the Craft Biz Incubator now!

Be fearless and join the Craft Biz Incubator now!

I ran a craft business called Sara's Texture Crafts for 11 years before I sold it in 2017. In that time, I learnt a lot, from what not to do (yes, I'm super honest about my mistakes) to exactly what to do to take my business from my original £100 investment into almost 7-figures of turn-over in 11 years... and no crazy hours involved either!

When I first started out it was tough, I had no idea how to run a business, or how to make this thing grow… and I struggled, because there was no guide!

It wasn’t until later when I really started to feel more confident and that was because I had learned what I needed to do, but trial and error, taking courses, reading books and consuming all the free stuff.

I worked out a system of growth for craft businesses that I now teach to others.

I have created the Craft Biz Incubator to help others follow their creative dreams and make their craft a full-time job.

Introducing the Craft Biz Incubator - Your Best Chance for Success!

Introducing the Craft Biz Incubator - Your Best Chance for Success!

Last time here on the blog we talked about my journey from hobby to successful craft business and how getting the right help, following my tips you can also enjoy a successful and profitable business. Today on the podcast and blog I wanted to tell you what happened next for me, so that you can understand how the Craft Biz Incubator came about and why I feel it’s your best chance at success on a budget.

Read to the end to find out about one of my students!

5 Tested Steps: Hobby to Successful Six-Figure Business!

5 Tested Steps: Hobby to Successful Six-Figure Business!

When I started my own craft business on 2006, I had no idea how successful it would become, or just how possible it was to reach almost 7-figures of turnover in 11 years selling the things I designed and made. So today on the podcast I wanted to share my story and my tips on how to turn your hobby into a successful business too.

Read to the end for my 5 tips on how to be successful!

5 Reasons Why You Need to Know Your Business Expenses!

5 Reasons Why You Need to Know Your Business Expenses!

One of the biggest areas of mindset change when it comes to owning a craft business is the idea that tracking business expenses is a good thing. At the beginning if we aren’t careful, we are all susceptible to overspends and it’s when these moments become habits that we find ourselves in real problems.

Today on the podcast I want to give you 5 reasons why you need to know your expenses, so that you can keep your business on track!

RecurPost: How to get started on their free plan!

RecurPost: How to get started on their free plan!

I’ve been using RecurPost’s free social media scheduler to plan my content marketing for a number of months now, alongside Hootsuite and have found it a useful part of my social media strategy. Today I’m sharing a simple walk-through of how to set up your first social post to help you get started over there.