Planning is extremely important if you want to maximise the potential of this wonderful marketing tool. Blogging has a fantastic ROI (return on investment) for product businesses in that it helps build your audience and links to your site from Google.
Blogs don't need to be something we forget about in our creative businesses, instead they can be incredibly authentic ways to help spread the message about what we do.
Today I wanted to introduce an expert in book writing, Monica Miller. Monica is going to talk us through how we can create a book from our blog, which we can use as an extra passive income stream. I have done that very thing on this blog and in my own creative handmade business, so I'm here to tell you this can absolutely work for you too!
I get asked a lot of questions about blogging for small business, especially by those who have online product or service websites.
One of those questions is what’s so great about blog content and how can it benefit my business.
We’ve talked before about the importance of blogging for business as a whole and how it can bring about lots more opportunity as a marketing tool for our products and services.
Let’s look at content specifically, along with my marketing funnel infographic to understand this better.
I get many questions about how to start a blog as a small business, particularly from those who sell creative products and services (digitally or physically) and so this month I thought we should start a discussion on why blogging is such a great marketing tool.
Blogging has evolved massively over the last 11 years that I have been working online. They have gone from personal online diaries about anything and everything, to super niche websites with monetised aspects. According to Impact (2016) business blogging in particular is on the rise and over time those companies who blog regularly gain far higher ROI (Return on Investment, whether it be in time and/or money). This means they are establishing leads from each blog post and these are organic increases over the leads they gain from their website and social media efforts alone.
In effect the figures are telling us that blogging for business certainly isn’t dead, in fact the reality is that blogging still creates greater business opportunity!
Last time we talked about creating a better shop experience for when we bring new customers to our Etsy shop, in order to entice them to buy. You can get a full sense of that in my eBook 30 Days to a Better Etsy Shop. Today I want to take that conversation further and explore ways in which we can promote our shop to gain more traction in the first place. In other words getting online customers to see what we sell and follow us to our Etsy shop.
Over the 11 years of my own handmade business I showed at about 100 shows. It feels like quite a feat when I look back at it. All of those hours spent in planning and attending the shows, all those customers served.
Today I wanted to put something together that give you an idea of the really important lessons I learned.
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