Back when I was running Sara’s Texture Crafts, I would encounter the odd fellow crafter who marvelled at the idea of owning their own business.
They’d say, ‘Oh I wish I had my own craft business. I can imagine it’s SO much fun!’
‘What would you sell?’ I ask.
‘Oh I don’t know… I just want to be creative! It seems like such a lovely way to earn a living. What sort of business would you recommend?’
Many of you know I'm a strong advocate for starting out simple and Etsy is a great tool to help you get your products online and out to an audience quickly.
Today I have a wonderful guest post by Jake the CEO of Whatify, that I think will really help your Etsy shop stand out!
Make sure you stick around until the end as I will be adding my review of their Etsy photography tool here for you!
The ultimate guide to finding a craft business model that works for you!
I’m really excited to bring you this guide today… I have had so many questions about what sort of craft businesses you should start that I thought I’d give you my top tips to finding something you will love doing!
Working in the Arts and Crafts industry can be everything you imagine, as a creative type… starting and ending each day doing something you love is an amazing feeling. The best news is that you don’t need a huge investment behind you to start out either; so we aren’t talking bank loans, or fancy premises, in fact most craft businesses can be started at home. I started mine in my spare room!
Running your own business is difficult. Period.
There are so many things we need to know at the start and so many things we need to create.
Often we rush in to working on our product first, before we have found a customer base, explore profitability, or even create the foundations of our business plan. We are relying on the one thing we know how to do as artists and that is to create.
We forget that the first step is realising the commitment of our business and aligning that with our values and our happiness. We forget that we also need to fully realise a blueprint (a plan) for our business.
I often talk about planning your time in order to create actions of success and it leads to a lot of questions. Clients ask for specificities to help them understand how they should be breaking down their days, weeks and months. I get that, you want to know how to achieve the planned success that I talk of.
One of the questions I get asked a lot is, ‘How much time should I be spending on marketing my business?’