This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Preparing my business for the holiday season is going to be a busy moment this year and just like you I have marketing I NEED to do!
What I thought would be good is to show you that I practise exactly what I preach by starting a new series on holiday marketing and showing you behind the scenes of my holiday marketing prep here at HQ.
Running a successful craft business is one of the proudest achievements of my working career. Why? Because it was my passion and it taught me so much! Not just about business, but about life too.
Today on the blog and podcast, I want to explore running a successful craft business further by giving you the 5 biggest lessons I learnt from my 11 years in business.
Now listen up, because I know you are going to need to hear this!
As the 31st of October draws closer and the UK Government state that they will leave the EU, we are no closer to understanding if we have a ‘deal’, or ‘no deal’ scenario, leaving business owners unsure of how to prepare for Brexit.
Today on the podcast I want to ease your frustration from the lack of clarity and what feels like a lack of competency of those in charge and look at how we can take simple steps to ease the flow of our future cross border sales, regardless of whether you reside here in the UK, or in Europe, or somewhere else in the world entirely.
Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.
I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.
As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.
🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.
Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!
Shipping your products around the globe 🌍 has been a hot topic in recent months, among craft businesses, especially for those who were struck by Etsy’s recent free shipping guarantee scheme. This has led to some scrapping their international shipping offer all together.
In all of this confusion, today on the podcast 🎥🎧 I wanted to set the record straight and tell you 👉 why international shipping is your best option if you sell online and how to set up a system that is easy for you to implement.
I’ve seen many online sources tell you that shipping policies aren’t required by law ❌ and on the podcast 🎥🎧 this week I’m here to tell you that if you are trading to, or from the UK and EU, it IS a lawful requirement to set out your shipping policy for customers before they purchase from you.
🙌 I’ll also give you the full show notes, which includes an example of how you can lay out your terms in an easy to read way.
Recently we talked about subscription clubs on the Handmade Business Podcast and one of the things I mentioned was to look for clubs who could host your products if you don’t have the ability, or production space to run regular shipments yourself. Today on the blog I wanted to introduce you to KnitCrate who is one such subscription supplier I have known about for a number of years, as an Indiedyer in the yarn industry and have heard great things about!
I started my first subscription club back in 2010/11, if I remember correctly and even back then, I knew that subscription boxes were a hot trend among my competitors in the craft industry. Since that time the subscription box market has grown to a whopping 2.6 billion US dollars! 😲 In such a sizable industry is there still room to offer subscription-based product services and make some money? 🤔
🙌 Today on the podcast 🎥🎧 we will explore the idea of subscription-based offers in the craft industry, to seek an answer to understanding if this product service is an idea we could consider for our handmade and craft-based product businesses.
