Helping a journaling-niche wellness blog scale without burnout, through mapped content clusters that nurture new and existing audiences.
For 3 Home Instead franchises I have delivered copy blogs, landing pages, print and digital brochures, email marketing and a smattering of socials. And I've loved every minute!
I was referred to the Zeno Contract team by their website designer, a company I have worked with. They recommended me because of my experience in SEO and website copy. Here is the result of that project.
I’ve been working with mselect since August 2022. In that time my main focus has been to develop SEO content for their website and blog. Here's how I have achieved better rankings.
I worked with the Kind Mind team from Q2 of 2022 to the end of 2023, and with their employee wellness app still in Beta, there was a lot to do on the content front. The project I want to share with you started in May 2023 and finished in October 2023.
In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.
I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.
My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.
I worked with the team at Strafe Creative from late April 2022 to Q4 in 2023 to deliver engaging SEO-led content for their blog. Here's how I was able to increase their rankings and leads.