“Sara is fantastic to work with, she’s detail orientated and always considers whats best for us and our clients. She’s taken the time to really understand our business, the tone of voice and our viewpoints. She always diligently researchers before each task too; which makes it easy to brief her in on new work. She’s a joy to provide feedback to and is just one of the nicest people you could have as part of your team, I can’t recommend her enough!”
I have been working with the team at Strafe Creative since late April 2022 to deliver engaging SEO-led content for their blog.
This particular job has been one of the most challenging but rewarding of my career so far. Not only am I working with one of the UK’s leading UX design companies (which is new to me), but I am effectively ghostwriting for the Managing Director and various team members. This means “tone of voice” (TOV) has had to go much further than brand considerations and include their unique perspective on UX and SaaS.
Target audience: Clients, obviously, but also the next generation of budding UX designers.
I’m also not the only writer. This can be quite a challenge sometimes - making sure that you write to the brand style and that your articles fit seamlessly with what is already being written.
I have loved every minute!
Since working with Ross and his marketing manager Sarah, we have established pillar content, and topic clusters that we think will increase the right kind of traffic. I have contributed my experience and learnings to help mould ideas into strategy, including keyword gap analysis and blog audits.
“Sara is a great addition to our marketing team, her approach to content writing is thoughtful, thorough and detailed. She always brings new ideas to the table that support and complement the current strategy. Sara also offers expertise in SEO and analytics, which is a huge help when navigating the ongoing changes the Google suite presents us. We’ve really enjoyed working with Sara so far and we’re looking forward to continuing the partnership over the next few months!”
As a result, Strafe is seeing new leads coming forward directly from SERP results that we are now ranking higher for. Leads tell us that
“I came across your blog post about “x”. I read it, loved it and stayed to read more. You know your stuff clearly, so I feel confident you can help me with my SaaS product!”
Our stats are up too!
Blog posts
So far I have written and created metadata for
Graphic design vs UX design: what’s the difference and which do I really need?
What does SaaS stand for? Your condensed guide to Software as a Service
What does PaaS stand for? Your condensed guide to Platform as a Service
Digital product designers: who are they and what do they actually do?
Digital product designer vs UX designer: What’s the important difference?
What is UX design? Everything you need to know in our simple guide
Do I need a UX designer? How good UX will increase your conversions
What does a UX designer do? Your complete guide to job hunting
How do I design for SaaS? Tips and advice for a better SaaS product design
What is digital product design and what does the process look like?
5 steps to a simple and effective digital product design process
Is product design really the same as UX design? Here’s the scoop!
What’s UI design and where does it fit into your SaaS design?
Why UX design matters and how you can use it to make a bigger impact
How long does UX design take and where does it fit into the design process
SaaS: How to increase free-to-paid conversions with great UX
SaaS user flow planning: How to be more effective in 9 easy steps
Service pages
Auditing and rewriting service pages is something new for me in 2023, with Strafe. Currently, I am working on content behind the scenes, which I hope to be published later this year.
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
