Clients: MSelect

Original Brief: Blogging for the main website

Company Size: Around 100 employees

Company Location: Middle East

Scope of project: Content writing for all aspects of the mselect website, including social captions for related LinkedIn content. Work also includes working on partner websites.

Achievements for client: Topic exploration that covers more SEO-led SERP targeting for service areas

I have been working with MSelect since August 2022. In that time, I have been able to provide copy for several news articles and a string of SEO-led content that is aimed at targeting pain points clients need help with.

Blog posts

So far published pieces include

• mselect now fully operational in Saudi Arabia

• mselect developing literacy for displaced children

• Outsourcing staff will help you master your workforce plan

• How L&D gives you a more creative and focused workforce

• What to look for in an English course for your employees

• Tips for working with a recruitment agency

• How payroll outsourcing is on the rise in the Middle East

• What your recruitment agency needs to know before they start your selection process

• The importance of safety in the workplace

• How a great HR process reinforces a sense of belonging among employees

• How outsourcing manpower providers can improve client relationships

• mselect is your Employer of Record (EOR) in the MENA region

• EOR (Employer Of Record): What Is It?

• How to outsource your HSE training and get better results

• How to improve candidate experience during the recruitment process

• Why outsource workforce competency management?

• Why are we trusted by the world's largest corporations?

• Outsourcing manpower 2023: How to deliver great staff to your clients every time

• Exec Search: Why hiring the right executive matters in the MENA region

• Why training staff is the key to better employee retention

• Outsourcing manpower: temporary or contract - which is better?

• Orange Corners Erbil: the regions new hope for entrepreneurs and startups

• Why a Competency Management System is great for your business!

• How mselect is simplifying the permanent hire process in the MENA region

• Are there significant benefits of business process outsourcing (BPO)?

• Building success: The power of outsourcing in the construction industry

• Our sustainability plan: mselect's approach and plans for a brighter future

• mselect appoint new Vice President of Sales - Ian Wilkinson

• Huawei case study: Trusted fleet and driver services from mselect

Case studies

• How Baghdad Business School uses SpeakEnglish to help students communicate globally

• How SpeakEnglish helped the Faruk Investment Group improve efficiencies

• mselect managing customs clearance services for UN agencies

• Gazprom case study: Staff training and development in Iraq by mselect

Service pages

I am currently auditing and reworking service pages for increased reach and conversion.

SEO audit and revamp

Before I get to those service pages, I found that the full site needed an SEO refresh. Audit time is upon me!

LinkedIn content

For all of the blogs and case studies I write I create social snippets. Occasionally I am also asked for advice on new content experiments.

Work with mselect partner businesses

My success with mselect has seen my services outsourced to partner businesses - mainly in the guise of SEO audits and suggested copy changes.

If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!