“Sara has been a huge help in supporting the strategy and creation of content for our blog.
Has consistently over delivered for us and has a real appetite to delve deep into subject matter.
Thanks Sara! ”
I’ve been working with the team at Kind Mind since Q2 2022. With their employee wellness app still in Beta, there’s lots to do.
So what can I tell you at this stage?
I have been working on creating in-app story content with a graphics designer from existing in-app guides, and my favourite bit has been developing a content strategy for their blog.
As a new app, it will be really important to show up in just the right SERP results with high-quality content to capture an audience following. After all, wellness is a hugely commoditised topic, so we want to ensure that our USP and values shine through - wellness isn’t a commodity for businesses; it’s a meaningful approach to HR management.
How am I doing that?
I’m working in clusters to dive deep into important topics like the employee experience and hybrid working. I can capture more keywords from relevant topic-related searches by exploring the conversation across multiple sub-topics. I can also show off who we are, what we do and how we think.
My approach has meant I have been asked for my advice on other areas, such as social media creation, site SEO and more. And I’m happy to roll up my sleeves and get involved!
Blog posts
Cluster Hero “employee experience” - How Kind Mind helps you create the ultimate employee experience
Sub cluster pieces
How important is employee experience, and why is it good for business?
How a happy employee experience impacts customer experience
How to design the best employee experience for your HR strategy
How Bad Employee Experience is Ruining Your Business During the Global Recession
How your company culture really affects a positive employee experience
How to add more employee experience wins into your human resources flow
How a great employee experience impacts your employee engagement
How a Great Employee Experience Impacts Employee Wellness
How a great employee experience impacts employee retention
How technology is positively impacting employee experience
How can technology help leaders improve employee experience and company culture?
Employee experience vs talent management: what’s changing in HR?
Cluster Hero “Hybrid working” - How Kind Mind and wellness attitudes can transform culture in hybrid working
Sub cluster pieces
Should you still offer hybrid working as an option in 2023?
Hybrid working model: How to know if it’s the best choice for your business
Hybrid working and your employees' mental health - the good and the bad
How to design a hybrid working policy that really works
How to help your employees transition into hybrid work
How your hybrid work culture can be good and bad for business
How the right tech will help you create a productive hybrid working model
Hybrid working ROI: How can you ever measure it effectively?
Benchmarking cluster - This isn’t a traditional content cluster in that no hero piece exists. Instead, the aim of the content is to add extra value through definition during other discussions. And help our internal linking project.
Sub cluster pieces
How to measure your employee retention rate effectively
How to measure your employee engagement score effectively
How to measure your employee promotion rate effectively
How to measure your employee wellness effectively
How to measure your employee turnover effectively
How to measure your employee satisfaction effectively
How to measure your employee productivity effectively
Other posts include:
Your Kind Mind guide to habit-stacking for better employee productivity
Optimising the hybrid working model: A roadmap to workplace success
Stress-free success: How to implement box breathing in your workplace
Success comparison: Why it’s so damaging to your team’s goals
Mastering progressive overload: Your key to sustainable workplace performance
Individualising employment support: How a one-by-one focus is a team win
Well-being in the workplace: A glossary of terminology for your HR team
Site SEO and remapping
As I say this is a project in beta and that means everythign is up for improvement. When the website was redesigned I jumped on board to help with optimisation.
My first job was to make sure migrated blog content had the correct metadata and was Yoast optimised. I then checked and updated the core and secondary pages.
Alongside this, I advised the client how to submit a sitemap to Google and make sure pages are indexing.
Simple updates can make the biggest impact and in 10 days we were already seeing changes.
Later in 2023 we were able to draw these results from my content and SEO work. This is August 2023.
And this is late September 2023.
New content areas for the website
While awareness blog content is great, it would be ideal to start moving into decision-making and user-focused content. I see this as a must for any SaaS.
Shortly I aim to start to work on on-site resources and user guides to tackle this issue.
Updating service pages
We have pencilled in my working up new service page copy. I’m looking forward to this!
LinkedIn content
We knew we needed LinkedIn content, after all in the B2B space LinkedIn is definitely where we will find our decision-makers. But where to start?
This is my current focus - turning what we have already built alongside our core values and mission to create a social strategy that engages and builds an initial audience.
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
