Clients: Cloudfox

Original Brief: Blog writer

Company Size: 2 employees

Company Location: UK

Scope of project: Blog content has been my main focus in the early stages of this project

Achievements for client: Increased traffic, sales leads and brand awareness

“Working with Sara is easy. She really takes the time to understand our business and clients, creating copy that resonates and helps them act on their pain points. She’s very proactive, supporting and offering insights to build on our strategy - extremely helpful when you have limited time as a CEO. I would highly recommend working with Sara.”

— Eddie Lee, Co-Founder and CEO at Cloudfox

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I have worked with Eddie Lee and Lee Shaw at Cloudfox since March 2023. My initial brief was to write blogs for their new website.

While some early work had been done, nothing had been published. The issue was that the content produced didn’t align with the company's direction. It has been my job to change this.

Regarding strategy for the blog, I work almost exclusively with Eddie, creating a flow of ideas from PBSA lifecycles and tech stack reviews. I then work my SEO magic to write and publish client-centric content on the blog.

Blog posts

• How the Chancellor's budget directly affects BTR and PBSA

• How to import Rightmove leads into your CRM

• How ApprovalMax effectively streamlines financial document approval

• How StarRez makes your BTR community management easy

• PBSA and BTR rental deposit schemes: the pros and cons

• How to apply for council tax rebates on your empty BTR/PBSA property

• BackupMyBooks: The importance of data backup for PBSA/BTR industries

• Why we recommend GoCardless with Xero for PBSA and BTR businesses

• PBSA Rate setting: How to plan for the next academic year

• PBSA end of term: How to prepare for leaving students

• PBSA summer revenue: How to achieve lasting revenue growth

• What is “Hotelling” and how to set it up effectively

• Your introduction to using Xero for property management businesess

• Switching to Xero: The importance of clean and safe data migration

• Pleo and Xero Integration: A Winning Combo for Expense Tracking

• Your strategy for handling student accommodation first instalments

• Spike Living: How to empower your tenant communication channel

• Your ultimate guide to successful property management onboarding

• HubSpot for better property management: Exploring your all-in-one platform

LinkedIn content

I also repurpose blog content into social media snippets to make life easier for Eddie to keep up with socials and client work. LinkedIn carousels have proved popular with Cloudfox, bringing in 3 big leads for the first 2 published.

Lead Magnets and landing pages

I am also working on lead magnets and landing pages. As these are under construction, there isn’t anything to currently show you.

If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!