I freelanced with Valued Accounting between October 2020 and May 2022 on various parts of their marketing strategy. This started with a full marketing plan, website rebuild, social media refresh and client re-engagement, as well as starting monthly newsletter campaigns.
I was responsible for the year to year digital marketing plan, content plan creation and ideation, gathering stats and analysing of our KPIs.
Towards the end of this time, I handed over to an in-house marketing assistant, as there was a realisation this should be a full-time job.
“Marketing is something that can mean so much to different people, depending on what you are looking for, however working with Sara has helped both me as the business owner and Valued move forward leaps and bounds.
During the last three months, since we started to work together, we have seen a real focus on our core message, heightened engagement, but most of all we have a trusted partner that we want to work with for years to come.
Sara is someone who takes her time to understand your business, what it is that you are trying to achieve and then helps you to come up with a strategic plan to move forward without any of the usual fluff and noise.
In simple terms, our social and other marketing posts have gone from weekly(ish) to daily, engagement is through the roof and we have a clear plan for the next 30 days, which will be extended to an annual plan.
If you are serious about wanting to get more from your marketing, without any of the fluffiness then I would highly recommend Sara.
”
Content Writing
Sole trader or limited company? Here are your pros and cons
How to hire your first staff member successfully
Spring Statement 2022: Where does this really leave you?
How we can help you submit your tax return easily
15 important things you need to know about Making Tax Digital and Income Tax
5 reasons why investing in yourself is important
How this life coach is helping others find their true path
7 ways to ensure your business growth in 2022 (or any year)
How to really plan for your best business success in 2022!
Autumn Budget 2021: What it means for your business money
How to really avoid the comparison trap and leap into your best success
How this business owner is supporting small, local businesses
How two independent businesses really thrive as a partnership
How putting the end user first is reaping rewards for this business owner
A complete guide to Capital Gains Tax on property and how to pay it
5 ways to improve your work-life balance
How this business succeeds by putting people first
Government lockdown support – what can you really claim?
How to avoid the real and present danger of discounting
How to thrive during an economic downturn
How to really plan for seasonal dips in your turnover
How this company is bringing global business to the North East
Home-office expenses: What can you deduct at tax time?
How this entrepreneur is improving your cooking habits
How to create a recurring invoice in Xero
How to create an invoice easily in Xero
Will and Trust: Why you need a good plan in place
These pieces were moved to a new site after I left:
5 Xero integrations to help boost your business productivity
CASE STUDY: How Lane Roofing achieved improved real-time understanding of projects
How understanding your zone of genius leads to business success
The 10 hats business owners need to wear or hire
How to set a budget that actually helps your business growth
The importance of finding your WHY as a business owner
WorkflowMax Implementation: 5 fundamentals to your success
Landing & Sales Pages
www.yourvalued.co.uk/valued-academy/
Newsletters
Our newsletter database needed re-engaging and nurturing to create leads. It was my responsibility to turn that around. I was able to do this, plus draw in new subscriptions on a regular basis through a monthly topical newsletter.
During this process, I had to revamp the use of Mailchimp, with up to date templates, automation and sign up pages. Sign up page example - mailchi.mp/yourvalued/newsletter-sign-up
Social Media
After revamping our social media presence I was responsible for posting, which re-engaged the dead following and attracted new leads. I was able to do this and increase not only engagement but also leads to our newsletter, live events and sales.
One of many implementations I was responsible for was the creation and scripting of our ‘Leadership Thoughts’ live sessions, crucial to thought leadership and brand awareness. Well-loved among our clients.
Here is an example - How to hire your first staff member successfully
Website Build
The original WordPress website needed an overhaul. Its corporate feel wasn’t attracting the right customers. I rebuilt this in RocketSpark, creating copy and graphics.
Internal Comms & Systems
Internally staff had little connection with their marketing. I was able to bring team members in to start participating in things like Xero Hour within our private Facebook group, have staff consult on blog posts and keep them updated with our practices.
Other
During my time with Valued, I also worked on other marketing efforts, from PR and award entries to webinar setups.
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
