This is a video transcribe.
Today we are going to look at the three Google analytics stats that you should track, every single week in your business. Now I've been talking statistics for my website and for my client's websites for a while now. And there are three key statistics that show me what is happening with my website traffic, in relation to how well my content, my SEO and my marketing campaigns are doing.
Let's dive into those and I'll tell you a little bit more about why they are each individually important.
Stat #1 is number of users of versus average pages per session
Found on your analytics dashboard under Audience>Overview
This establishes two things really.
It helps you to see what your growth week on week looks like and how many pages on average people consuming once they land on your website. Why is this so important? Because we want to see what our content, our SEO and our marketing efforts are bringing us in terms of extra traffic. And we also want to see, once people get to our sites or the pages that we've been promoting, exactly how many more things they are looking at once they have seen that initial content.
So, a data company called, ‘little data’ reported that on average, between a 1.8 and 4.4 pages per session is roughly average. So, if you're getting above that, fantastic. If you're getting below that, then you need to go back and work on all of those areas, content, SEO, and marketing, to make sure that you're not only driving traffic, but you're getting them to take further actions on your website once they get there.
Stat #2 is your bounce rate
Found on your analytics dashboard under Audience>Overview
Tracking how many people are visiting a website and then clicking away is crucial, because it shows you two things.
Firstly, how much SEO or content pieces you may need to rework and whether you're marketing them effectively. So, in other words, is your marketing in line with what the user is expecting to find, once they get onto your website.
Secondly, it can also give you a strong indication of how Google feels about your site, because bounce rate is one of the Google ranking factors. So, if you do need to reduce your bounce rate, read the blog post I’ve written here. I will give you three tips on how to reduce your bounce rates quickly and effectively.
Stat #3 is acquisition
Found on your analytics dashboard under Acquisition>Overview
There's a whole area on your Google analytics that covers this specifically. It's really useful for you to know exactly where your traffic is coming from. So having a good idea of what's happening in this area of your Google analytics is important. This is because this data will help you to establish, whether you are paying for ads or whether you've got organic campaigns happening, exactly how those campaigns are doing for you and it will also help you understand how effective your current SEO strategy is. In other words, how much traffic you're getting from Google and what they're doing once they get onto the site.
Make sure to look at this on a weekly basis, while you are working on improvements, because that will give you some really good clues on the kinds of things that you might want to repeat, if you've seen a spike in traffic and it might also give you some ideas on rooms for improvement, if you weren't getting the numbers that you wanted.
I hope that that's been really helpful.
Those are the three key statistics that I look at week on week out, within my business and for our clients. If you've got any questions about Google analytics or understanding these specific points, then drop those in the blog comments below and I'll be along to help you.
I'll see you next time guys. Bye.
If you need a copywriter to create compelling copy, someone who understands SEO, fill in the project brief form below!
