This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Today on the podcast I want to see if I can help those of you who haven’t yet reached out and show you some of the issues your struggling business has and how to fix them in order to be successful.
I often get asked this question by coaching clients and podcast viewers at the beginning of their journey with me. It’s often asked by someone feeling deflated and frustrated that their craft business isn’t doing as well as they thought or hoped.
As I look into their eyes or read their email, I can sense the desperation in finding an answer that is both simple and transformative, like a magic tap that they can turn on to start the flow of sales.
🌟 The truth is, that that’s a difficult question to answer, not only because businesses vary, but because business owner skills vary widely too. It’s also about their willingness to do what needs to be done to change their fortunes.
Heck, I’ve been there, and I know exactly how they are feeling in that moment… So, let’s dive into what the simple problems are and how to fix them!
I started my first subscription club back in 2010/11, if I remember correctly and even back then, I knew that subscription boxes were a hot trend among my competitors in the craft industry. Since that time the subscription box market has grown to a whopping 2.6 billion US dollars! 😲 In such a sizable industry is there still room to offer subscription-based product services and make some money? 🤔
🙌 Today on the podcast 🎥🎧 we will explore the idea of subscription-based offers in the craft industry, to seek an answer to understanding if this product service is an idea we could consider for our handmade and craft-based product businesses.
In early July Etsy’s CEO Josh Silverman wrote a letter to the Etsy seller community about their new free delivery guarantee trial for US customers from July 30th. Detailed in this letter was the idea of their new policy and the incentive that they would give priority search placement to those sellers who took up the free shipping guarantee for buyers who spent $35 USD or more.
As you can imagine since then there has been a huge online debate among sellers expressing their anger and concern at feeling ‘forced’ into making financial decisions about their business in order to remain on Etsy’s platform. 😞
🙌 Today on the podcast 🎧🎥 I want to talk about what the new policy means and lay out options and opportunities I see for Etsy sellers going forward.
You fire up your laptop and log in for the day and up pops a product that looks exactly like one of yours, but it isn’t. You are dealing with a copycat!
Immediately you feel a gut-wrenching surge of shock, anger and upset, because you spent hours and maybe even years perfecting what you do. How dare they do this to you!
Hey, I’ve been there, and it sucks! It’s an extremely, emotionally charged moment that can leave us in a quandary for what to do and how to react. Today on the podcast I’m giving my advice on how you should be dealing with copycats.
SEO is short for search engine optimisation and it’s the practice by which you help search engines find your website, blog, or products online and share them with the right potential customers, by becoming visible in the right search engine results.
This practice of creating organic leads from search engines for your business is not a new one, but instead an ever-evolving tactic we, as sellers need to keep on top of. What we often forget is that we can use very similar SEO rules to help promote our products on selling platforms also. So, Etsy SEO is very important to understand.
Wait, you don’t know what Etsy SEO is? PRESS READ MORE TO FIND OUT!
Starting to sell on Etsy, or your website can be an exciting time, but what you will notice over the coming months is a natural ebb and flow to how sales come in and that can feel a little bit like waiting for a bus – you wait for ages and then they all arrive at once!
The true trick to building sustainability with your income is to create a sales system that keeps those sales coming in regularly and with a higher average sale price each quarter.
But how do you do that?
Today I’m going to give you some quick tips on how to get started, so make sure your read right to the end!
I’ve been using Hootsuite’s free social media scheduler to plan my content marketing for a number of years now and have found it a useful part of my social media strategy. Today I’m sharing a simple walk-through of how to set up your first social post using Hootsuite to help you get started over there.