business planning

5 Reasons Why You Need to Know Your Business Expenses!

5 Reasons Why You Need to Know Your Business Expenses!

One of the biggest areas of mindset change when it comes to owning a craft business is the idea that tracking business expenses is a good thing. At the beginning if we aren’t careful, we are all susceptible to overspends and it’s when these moments become habits that we find ourselves in real problems.

Today on the podcast I want to give you 5 reasons why you need to know your expenses, so that you can keep your business on track!

Handmade Business Episode 010 – Notepads & Sketchbooks

Handmade Business Episode 010 – Notepads & Sketchbooks

🎥Today we are talking about the importance of keeping records of our research and design inspiration. We’ll also be covering two ways you can do that – notepads and sketchbooks… please comment with your thoughts!

Handmade Business Episode 008 – Be Open To Learning New Business Skills

Handmade Business Episode 008 – Be Open To Learning New Business Skills

🎥Today we are talking about opening ourselves to learning new business skills and not being afraid of doing that… please comment with your thoughts!

Podcast: Why it’s important to start your business the right way!

Podcast: Why it’s important to start your business the right way!

Today we are talking about systems and strategies and how important they are as part of our business foundation.

The 8 Craft Business Models You Need To Know About

The 8 Craft Business Models You Need To Know About

The ultimate guide to finding a craft business model that works for you!

I’m really excited to bring you this guide today… I have had so many questions about what sort of craft businesses you should start that I thought I’d give you my top tips to finding something you will love doing!

 

Working in the Arts and Crafts industry can be everything you imagine, as a creative type… starting and ending each day doing something you love is an amazing feeling. The best news is that you don’t need a huge investment behind you to start out either; so we aren’t talking bank loans, or fancy premises, in fact most craft businesses can be started at home. I started mine in my spare room!

How Much Time Should I Spend On Marketing?

How Much Time Should I Spend On Marketing?

I often talk about planning your time in order to create actions of success and it leads to a lot of questions. Clients ask for specificities to help them understand how they should be breaking down their days, weeks and months. I get that, you want to know how to achieve the planned success that I talk of.

One of the questions I get asked a lot is, ‘How much time should I be spending on marketing my business?’

Podcast: How to Plan Your Blog

Podcast: How to Plan Your Blog

Today on the podcast we are talking about planning for your blog.

Planning is extremely important if you want to maximise the potential of this wonderful marketing tool. Blogging has a fantastic ROI (return on investment) for product businesses in that it helps build your audience and links to your site from Google.

 

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

I get many questions about how to start a blog as a small business, particularly from those who sell creative products and services (digitally or physically) and so this month I thought we should start a discussion on why blogging is such a great marketing tool.

Why the Blog Isn’t DEAD

Blogging has evolved massively over the last 11 years that I have been working online. They have gone from personal online diaries about anything and everything, to super niche websites with monetised aspects. According to Impact (2016) business blogging in particular is on the rise and over time those companies who blog regularly gain far higher ROI (Return on Investment, whether it be in time and/or money). This means they are establishing leads from each blog post and these are organic increases over the leads they gain from their website and social media efforts alone.

In effect the figures are telling us that blogging for business certainly isn’t dead, in fact the reality is that blogging still creates greater business opportunity!