marketing

Shipping Packages 101: 10 of the best promotion ideas

Shipping Packages 101: 10 of the best promotion ideas

Here are some of my favourite promotion ideas for your packages, because I know that you need to start taking your sales lead generation more seriously.

Handmade Business Episode 007 – Video is King (create more engaging content for your customers)

Handmade Business Episode 007 – Video is King (create more engaging content for your customers)

🎥Today we are talking about video and how we can use it to increase social awareness for our craft businesses…

How Much Time Should I Spend On Marketing?

How Much Time Should I Spend On Marketing?

I often talk about planning your time in order to create actions of success and it leads to a lot of questions. Clients ask for specificities to help them understand how they should be breaking down their days, weeks and months. I get that, you want to know how to achieve the planned success that I talk of.

One of the questions I get asked a lot is, ‘How much time should I be spending on marketing my business?’

15 FREE Ways to Market Your Artisan Products Online

15 FREE Ways to Market Your Artisan Products Online

Previously we have talked about how to add ‘value’ to our marketing message and so today I wanted to explore different ways we can get that message out there. In other words I want to explore the different online venues that we can use to connect with our customers.

STOP Wasting Opportunities & Create an Authentic Marketing Message Today!

STOP Wasting Opportunities & Create an Authentic Marketing Message Today!

Marketing yourself online is always a daunting thing for small business owners, particularly if you do something creative.

How do you reach those people who crave what you create? How do you connect in a way that resonates with them and eventually converts them from admirers to buyers?

5 Things You Can Do with Your Blog Content

5 Things You Can Do with Your Blog Content

I get asked a lot of questions about blogging for small business, especially by those who have online product or service websites.

One of those questions is what’s so great about blog content and how can it benefit my business.

Why is my blog content so important?

We’ve talked before about the importance of blogging for business as a whole and how it can bring about lots more opportunity as a marketing tool for our products and services.

Let’s look at content specifically, along with my marketing funnel infographic to understand this better.

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

Why The Blog Isn’t DEAD and How to Start Your Creative Business Blog!

I get many questions about how to start a blog as a small business, particularly from those who sell creative products and services (digitally or physically) and so this month I thought we should start a discussion on why blogging is such a great marketing tool.

Why the Blog Isn’t DEAD

Blogging has evolved massively over the last 11 years that I have been working online. They have gone from personal online diaries about anything and everything, to super niche websites with monetised aspects. According to Impact (2016) business blogging in particular is on the rise and over time those companies who blog regularly gain far higher ROI (Return on Investment, whether it be in time and/or money). This means they are establishing leads from each blog post and these are organic increases over the leads they gain from their website and social media efforts alone.

In effect the figures are telling us that blogging for business certainly isn’t dead, in fact the reality is that blogging still creates greater business opportunity!

HOW to Start Promoting Your Etsy Shop Online

HOW to Start Promoting Your Etsy Shop Online

Last time we talked about creating a better shop experience for when we bring new customers to our Etsy shop, in order to entice them to buy. You can get a full sense of that in my eBook 30 Days to a Better Etsy Shop. Today I want to take that conversation further and explore ways in which we can promote our shop to gain more traction in the first place. In other words getting online customers to see what we sell and follow us to our Etsy shop.