Here are some of my favourite promotion ideas for your packages, because I know that you need to start taking your sales lead generation more seriously.
I often talk about planning your time in order to create actions of success and it leads to a lot of questions. Clients ask for specificities to help them understand how they should be breaking down their days, weeks and months. I get that, you want to know how to achieve the planned success that I talk of.
One of the questions I get asked a lot is, ‘How much time should I be spending on marketing my business?’
I get asked a lot of questions about blogging for small business, especially by those who have online product or service websites.
One of those questions is what’s so great about blog content and how can it benefit my business.
Why is my blog content so important?
We’ve talked before about the importance of blogging for business as a whole and how it can bring about lots more opportunity as a marketing tool for our products and services.
Let’s look at content specifically, along with my marketing funnel infographic to understand this better.
I get many questions about how to start a blog as a small business, particularly from those who sell creative products and services (digitally or physically) and so this month I thought we should start a discussion on why blogging is such a great marketing tool.
Why the Blog Isn’t DEAD
Blogging has evolved massively over the last 11 years that I have been working online. They have gone from personal online diaries about anything and everything, to super niche websites with monetised aspects. According to Impact (2016) business blogging in particular is on the rise and over time those companies who blog regularly gain far higher ROI (Return on Investment, whether it be in time and/or money). This means they are establishing leads from each blog post and these are organic increases over the leads they gain from their website and social media efforts alone.
In effect the figures are telling us that blogging for business certainly isn’t dead, in fact the reality is that blogging still creates greater business opportunity!
Last time we talked about creating a better shop experience for when we bring new customers to our Etsy shop, in order to entice them to buy. You can get a full sense of that in my eBook 30 Days to a Better Etsy Shop. Today I want to take that conversation further and explore ways in which we can promote our shop to gain more traction in the first place. In other words getting online customers to see what we sell and follow us to our Etsy shop.