This month on the blog I am sharing with you how I have been preparing for my own holiday marketing. Last time we looked at how I get my initial ideas together for my holiday marketing plan and today I’m going to take that a step further, so you can create your own plan with ease and clarity. This will help you feel less overwhelmed and more confident in how to effectively execute your content to get the best results in brand awareness and sales.
Running a successful craft business is one of the proudest achievements of my working career. Why? Because it was my passion and it taught me so much! Not just about business, but about life too.
Today on the blog and podcast, I want to explore running a successful craft business further by giving you the 5 biggest lessons I learnt from my 11 years in business.
Now listen up, because I know you are going to need to hear this!
I started my first subscription club back in 2010/11, if I remember correctly and even back then, I knew that subscription boxes were a hot trend among my competitors in the craft industry. Since that time the subscription box market has grown to a whopping 2.6 billion US dollars! 😲 In such a sizable industry is there still room to offer subscription-based product services and make some money? 🤔
🙌 Today on the podcast 🎥🎧 we will explore the idea of subscription-based offers in the craft industry, to seek an answer to understanding if this product service is an idea we could consider for our handmade and craft-based product businesses.
I ran a craft business called Sara's Texture Crafts for 11 years before I sold it in 2017. In that time, I learnt a lot, from what not to do (yes, I'm super honest about my mistakes) to exactly what to do to take my business from my original £100 investment into almost 7-figures of turn-over in 11 years... and no crazy hours involved either!
When I first started out it was tough, I had no idea how to run a business, or how to make this thing grow… and I struggled, because there was no guide!
It wasn’t until later when I really started to feel more confident and that was because I had learned what I needed to do, but trial and error, taking courses, reading books and consuming all the free stuff.
I worked out a system of growth for craft businesses that I now teach to others.
I have created the Craft Biz Incubator to help others follow their creative dreams and make their craft a full-time job.
One of the biggest areas of mindset change when it comes to owning a craft business is the idea that tracking business expenses is a good thing. At the beginning if we aren’t careful, we are all susceptible to overspends and it’s when these moments become habits that we find ourselves in real problems.
Today on the podcast I want to give you 5 reasons why you need to know your expenses, so that you can keep your business on track!