marketing strategy

10 Creative Hashtags to use on Instagram RIGHT NOW!

10 Creative Hashtags to use on Instagram RIGHT NOW!

As of June 2018 there were 1 billion users on Instagram 🤯, making is one of the biggest and fastest growing social media platforms after Facebook, according to HubSpot. To put that figure into perspective in 2013 Instagram had just 9 million users! So, the importance of having a business presence on Instagram is becoming more and more important.

But with all of those users how easy is it to get found? 😟

The answer is in two things; Firstly, content and secondly use of hashtags.

🕵️‍♀️ Finding the right Instagram hashtags to use can take a bit of time. 🎧🎥 Today on the podcast I’m going to share 👉 10 Instagram hashtags that I have found that might be useful for you to in order to start getting noticed!

RecurPost: How to get started on their free plan!

RecurPost: How to get started on their free plan!

I’ve been using RecurPost’s free social media scheduler to plan my content marketing for a number of months now, alongside Hootsuite and have found it a useful part of my social media strategy. Today I’m sharing a simple walk-through of how to set up your first social post to help you get started over there.

How to sell on Etsy with an awesome product listing

How to sell on Etsy with an awesome product listing

Yesterday on the podcast we were talking about negative feedback on Etsy and one of the key mistakes we make as sellers that spawn lesser Etsy reviews is not having a detailed listing of what we are selling. Today I wanted to take you through how to sell on Etsy with a great product listing!

Customer Retention: How to absolutely WOW Christmas shoppers

Customer Retention: How to absolutely WOW Christmas shoppers

Yesterday on the podcast we talked about customer retention and building it in a way that helps establish trust and a willingness to mention us via word of mouth advertising. Today I wanted to look at that further and dive into some really great things we can do for our customers this Christmas that will inspire them to buy again in the future and tell their friends!

Customer Retention: how to unlock unconditional trust

Customer Retention: how to unlock unconditional trust

Today in The Handmade Business Podcast we are talking about how to use customer service to increase customer loyalty, or ‘customer retention’.

Inventory Management: How to set up a simple, practical spreadsheet

Inventory Management: How to set up a simple, practical spreadsheet

Yesterday on the podcast {LINK} we talked about the importance of setting up an inventory management system for your craft business that helps us predict what our next products should be and how we can use that to formulate our sales strategy and later a marketing strategy going into new seasons, or upcoming shows. In fact, it’s a really useful tool even if we sell completely unique gift ideas every time.

Today I wanted to share with you how to set up a basic system from scratch!

Inventory Management: How to unlock this powerful sales tactic!

Inventory Management: How to unlock this powerful sales tactic!

A few weeks ago on the podcast I was talking about preparing for the holiday sales season and a few of you asked about how to plan seasonal stock if the items you make are fundamentally unique, or have wide variances in say colour with each production. I touched very briefly on the idea that inventory management and forecasting is possible for unique gift ideas too and today I wanted to explore that further to really show you what I mean.