small business

5 Reasons Why You Need to Know Your Business Expenses!

5 Reasons Why You Need to Know Your Business Expenses!

One of the biggest areas of mindset change when it comes to owning a craft business is the idea that tracking business expenses is a good thing. At the beginning if we aren’t careful, we are all susceptible to overspends and it’s when these moments become habits that we find ourselves in real problems.

Today on the podcast I want to give you 5 reasons why you need to know your expenses, so that you can keep your business on track!

Take a look behind the scenes of the My Craft Biz Magazine

Take a look behind the scenes of the My Craft Biz Magazine

When issue five launches in May we will officially be into the second year of publication for the My Craft Biz Magazine… It has been a phenomenal experience and learning curve for me, so today I thought we’d take a moment here on the blog to celebrate that achievement and look at what is next.

How to decide WHAT your Craft Business should be

How to decide WHAT your Craft Business should be

Back when I was running Sara’s Texture Crafts, I would encounter the odd fellow crafter who marvelled at the idea of owning their own business.

They’d say, ‘Oh I wish I had my own craft business. I can imagine it’s SO much fun!’

‘What would you sell?’ I ask.

‘Oh I don’t know… I just want to be creative! It seems like such a lovely way to earn a living. What sort of business would you recommend?’

Podcast: Why it’s important to start your business the right way!

Podcast: Why it’s important to start your business the right way!

Today we are talking about systems and strategies and how important they are as part of our business foundation.

The 8 Craft Business Models You Need To Know About

The 8 Craft Business Models You Need To Know About

The ultimate guide to finding a craft business model that works for you!

I’m really excited to bring you this guide today… I have had so many questions about what sort of craft businesses you should start that I thought I’d give you my top tips to finding something you will love doing!

 

Working in the Arts and Crafts industry can be everything you imagine, as a creative type… starting and ending each day doing something you love is an amazing feeling. The best news is that you don’t need a huge investment behind you to start out either; so we aren’t talking bank loans, or fancy premises, in fact most craft businesses can be started at home. I started mine in my spare room!

15 FREE Ways to Market Your Artisan Products Online

15 FREE Ways to Market Your Artisan Products Online

Previously we have talked about how to add ‘value’ to our marketing message and so today I wanted to explore different ways we can get that message out there. In other words I want to explore the different online venues that we can use to connect with our customers.

STOP Wasting Opportunities & Create an Authentic Marketing Message Today!

STOP Wasting Opportunities & Create an Authentic Marketing Message Today!

Marketing yourself online is always a daunting thing for small business owners, particularly if you do something creative.

How do you reach those people who crave what you create? How do you connect in a way that resonates with them and eventually converts them from admirers to buyers?

Social Media The RIGHT Way (Case Study: Makelight)

Social Media The RIGHT Way (Case Study: Makelight)

So we have spent some time this month concentrating on social media, looking at why your current tactic might not be working for you and how to change that. Today I wanted to spend some time showing you a business that is getting it ‘right’.

10 Reasons Why No-One is Following Your Social Media Business Account

10 Reasons Why No-One is Following Your Social Media Business Account

We spend a lot of time on social media each day, each week and each month and so it is painful to get the sense that people just don’t want to follow us. It can feel almost soul destroying, especially when you know that others in your industry are making connections hand over fist and it looks like their sales are going through the roof to boot! Even worse occasionally you post something and you get way more unfollows than you had thought possible.

You ask yourself, ‘What am I doing that’s so wrong?’