CTA

CTA: What is it and how to use it effectively in your marketing

CTA: What is it and how to use it effectively in your marketing

Call To Action, or CTA as it is often abbreviated to in marketing terms, is the small piece of copy on a web page, product listing, email, or social post designed to elicit an action from your audience, or customer. It could be as simple as a link button that says “Buy Now!”, which then leads to a checkout page.