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How to create a content brief that empowers your writers and boosts quality

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How to create a content brief that empowers your writers and boosts quality

Do you need help creating effective content briefs for your writers? Look no further! In this article, I'll show you how to write a content brief that truly empowers your writers.

I’ll review all the key elements and best practices, sharing template ideas to help make your content briefs stand out.

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Marketing Conversion: How to effectively measure the rate of conversion in marketing

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Marketing Conversion: How to effectively measure the rate of conversion in marketing

A conversion is the moment at which a person completes the desired action on receiving a marketing message. Examples of a conversion might be; a sign up for an email list, a purchase, or sharing a message on social media, or email.

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CTA: What is it and how to use it effectively in your marketing

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CTA: What is it and how to use it effectively in your marketing

Call To Action, or CTA as it is often abbreviated to in marketing terms, is the small piece of copy on a web page, product listing, email, or social post designed to elicit an action from your audience, or customer. It could be as simple as a link button that says “Buy Now!”, which then leads to a checkout page.

Just some of the results my clients are seeing

Kind Mind image

0 to 69.2k Google impressions 

and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.

Eco Drift image

Runners-up in The Big Sustainability Expo 2023 

for the "Net Zero journey of the year"! The first award we entered.

Cloudfox image

300% sales from LinkedIn conversions 

from business page content. 3 converted leads from first 2 LinkedIn carousels.

mselect image

53.46% increase in Google impressions 

and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.

Let’s talk before your competitors find me!