Hashtags: Your best practice guide to hashtags for Instagram and Twitter

Hashtags: Your best practice guide to hashtags for Instagram and Twitter

A hashtag is a word or phrase that is preceded by the hash sign (#). Their key use is to highlight content on a specific topic on social media platforms like Instagram and Twitter. The writer of the content uses a popular and related hashtag to reach an audience of listeners or to grow their audience around a topic, whilst the viewer of the content can use the hashtag to find other conversations about that same topic.