We all know that when we create content for our marketing, we need to create it with a buyer in mind. But do you understand exactly how much a buyer persona affects what you create?
In this blog post, we look at buyer personas, also known as customer profiles or avatars, how you create them and how this information affects your content strategy.
Blogging for business is essential today. Customers want to work with the best companies with the most expertise. The information shared in this content format makes it easier for potential leads to compare different brands and their value propositions, as well as inform their buying decisions. This makes blogging a no-brainer in terms of marketing for leads.
0 to 69.2k Google impressions
and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.
Runners-up in The Big Sustainability Expo 2023
for the "Net Zero journey of the year"! The first award we entered.
300% sales from LinkedIn conversions
from business page content. 3 converted leads from first 2 LinkedIn carousels.
53.46% increase in Google impressions
and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.
