Congratulations on finding your new LinkedIn secret weapon!
How do you post daily LinkedIn content that costs less than starting from scratch?
You hire a content writer who writes your blog posts and service pages and then cuts them up to create engaging social snippets.
Who is that writer? Why, it’s me!
Hi, I’m Sara, a freelance content writer and copywriter specialising in B2B long and short-form content.
Creating content that converts at a lower CPA
Even your organic social media costs you money, so it’s crucial that you consider your content production budget as part of your cost per acquisition (CPA).
I know, I know, more money - but it doesn’t have to be as much as you think. While some marketers will tell you that you need to spend the earth, I believe you can start with a relatively small investment and build organically.
The way I do this is to use what you have already invested heavily into - your website content. By writing your content in a certain way, you can leverage what you already have multiple times across your socials. Increasing your ROI through a more thoughtful approach can also reduce your CPA.
Here’s how my LinkedIn services can help you
I work on repurposing content you already own, including website copy, service and sales page copy, and blog content. The way I see it that gives you the best bang for your buck because you’ve already invested heavily in getting these right - right?
The problem is your LinkedIn audience probably hasn’t read your entire site, nor will they. The average CTR from LinkedIn is less than 1% of your ad or content impressions. That means they don’t always know who you are or what you do.
Your LinkedIn social content has to be more than just about creating thought leadership; it’s also about reminding people who you are and what you do - keeping your services top-of-mind. That’s where I come in: reinventing ways to showcase your business and creating new leads through your DMs.
When you work with me, you’ll get LinkedIn content that
Brings in leads
Socials are a great way to bring in leads without having people click through to websites, but are you maximising your opportunity?
I’ll create content highlighting your offer and expertise, reminding your target customers that you can help them.
Engages your audience
You’ve already spent time building a community, so why not leverage that for a deeper connection?
Using the right tone of voice and creating discussion points, I will create your LinkedIn content to engage your audience. You’ll have them showing up in comments and private DMs, talking about real issues you can help them with.
Rounds out your social strategy
Your LinkedIn business page needs to show what’s happening in your business, as well as industry thought leadership - but are you missing solving client’s basic problems?
Remember, your clients’ businesses are evolving, and with that comes fresh problems. I’ll help you show up to solve these.
Here’s how my content writing is helping Cloudfox
Before working with me, Cloudfox's LinkedIn content was sporadic, meaning they had a largely disengaged audience. I came on board to help repurpose the blog content I write for them.
Since I have been working with them, we have achieved a higher consistency of content output and content engagement. The founders have also been able to repost the content directly to their personal profiles to maximise their reach.
The biggest improvement was in leads. From publishing our first few carousels highlighting service offers and expertise, I earned Cloudfox several leads, most of which became sales.
“Working with Sara is easy. She really takes the time to understand our business and clients, creating copy that resonates and helps them act on their pain points. She’s very proactive, supporting and offering insights to build on our strategy - extremely helpful when you have limited time as a CEO. I would highly recommend working with Sara.”
- Eddie Lee, Co-Founder and CEO at Cloudfox Oct 2023.
Other clients are increasing engagement and CTRs through my LinkedIn content
I’ve worked across several industries delivering content for LinkedIn that provide helpful insights for their customers. Press an image to view a project.
Working with me is simple.
All you need to do is fill out the contact form, and we can arrange a call. During our video meeting, we can discuss the project and any questions you have. My aim is to onboard with you swiftly yet comprehensively so I can get to work straight away.
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I just need access to your site and any new content you create for your service pages or website blog. Access will allow me to repurpose your content into snippets for LinkedIn that hammer home a point, showcase a service, highlight a leadership thought and engage with audiences. If I write your blogs posts and service pages, then I already have everything I need!
Style guides and Tone of voice files are also helpful, as they present content remits that give me a better understanding of how you like to show up on social media.
If you work with a content or social media team and have a content calendar set up, access to your people and editorial calendar will help me create LinkedIn content that meets your needs more closely.
Then there’s Canva. I can jump into your Canva team and set up or use your templates to create graphics or LinkedIn carsousel PDFs.
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It entirely depends on your brief. I know that’s vague but bear with me. If a blog post has been written in a way that it is easy to dissect 3-4 snippets from, then this can take up to an hour, alongside the use of pre-set branded Canva templates.
It will take longer if I need to rework content to make several discussion points and if there are complex Canva graphic requests.
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I’m proficient in Canva, but I am not a graphic designer, so if you have LinkedIn graphics or carousel templates already set up I can use these to work from. If not, I can set up some basic templates under your branded guidelines.
I’m a team player, so I’m happy to work with other in-house staff or freelancers to get your LinkedIn content created.
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No.
Your content is already written; it just needs repurposing. To do that effectively, I have a simple 3 step process for making that work - no need for AI.
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No. I work exclusively on organic LinkedIn content.
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I prefer to be paid monthly up front by BACs in GBP.
I’m a one-man band, so I don’t offer extended payment terms or negotiate on price, but I can tell you that the average day rate for someone of my experience is currently £425. I charge £350 - so you are getting plenty of bang for your buck.
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I’m happy to communicate with you and your team through your preferred channels (Slack, Teams, etc.). All you need to do is provide access.
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I will adapt my way of working to your sign-off process.
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Your LinkedIn page is your LinkedIn page; as your ghostwriter, I work for you, so if you need me to make amendments, I can. Of course, that being said, as a professional content writer and copywriter, I will always offer my best advice.
I’m happy to answer questions, too, so if you want to understand why I’ve repurposed content in the way I have, we can book a call to talk strategy.
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I have a busy client roster, so contact me as soon as you make up your mind to go ahead and book me. From here, we can discuss availability in alignment with your needs; sometimes, that means working up to your preferred capacity.
