Content Marketing: What is pillar content and how do I use it?
What is Evergreen Content, and how does it extend your reach?
Evergreen content is anything published on a website that remains relevant or engaging to people regardless of how much time passes. It is sometimes referred to as pillar content or cornerstone content because it speaks to your audience about the niche topics that your business wants to be known for.
How to Understand Metadata and Use It Effectively
What are internal links, and how do they dramatically improve website SEO?
Internal links are hyperlinks on one web page that link to another resource or page on the same website. This structure allows them to pass SEO value or PageRank equity throughout the domain because visitors have more accessibility to valuable information. In other words, if you reference your own website sub-pages on your own website, then you are showing your readers that you have more useful information for them to digest. This keeps them on-site for longer, reducing your bounce rate and showing Google which if your pages are important.
