Hello. I’m Sara Millis.

Freelance Content Strategist and Copywriter

I'm a B2B/B2C content strategist and copywriter with 17+ years of experience — several of those working directly with brands and agencies to deliver high-performing content that drives visibility, engagement, and conversion.

I work across digital touchpoints to create full-funnel content, including:

SEO blog clusters
Website and service pages
Landing pages and lead magnets
Email nurture sequences, newsletters and automation
Social and press-ready content for cross-channel campaigns

Most recently, I’ve led primary content strategy and SEO optimisation projects, working with marketing teams to align content with business goals, engagement targets, and regulatory frameworks. I’ve developed content strategies, led web copy rollouts, and built automated workflows that streamline delivery and drive results.

⭐ Recent impact highlights:

Organic traffic up 445.4% in 3 months following SEO content refresh for a Middle East Workforce Company.
Service upsells increased via email marketing strategy for a Healthcare Franchisee.
Lead-generating content (landing pages, emails, nurture sequences) tied to improved conversion and engagement for a Healthcare Franchisee.
Greater PR coverage and reduced content production time through an innovative repurposing framework rolled out to all clients.

I’m known for my ability to plug into teams quickly, bring clarity to content challenges, and deliver copy that moves the needle without endless back and forth. I’m also comfortable working across regulated industries and technical subject matter, with recent experience in: Healthcare & Home Care, Workforce & HR Services, SaaS, Finance, IT, Business leadership and Well-being.

What my client’s say

“I’ve had the pleasure of working alongside Sara for several years, and I can wholeheartedly say she’s been an invaluable asset to supporting content creation, ranging from blog articles, brochures, social marketing and everything in between. What truly sets Sara apart is her genuine dedication to understanding not just what needs to be said, but who we’re talking to and, crucially, what their real challenges are. There is no waffle wordsmithing here, she takes the time to truly connect with the audience’s pain points and crafts copy that connects.

Super organised, working ahead of deadlines and also taking a proactive approach to put forward ideas that help shape direction and success for wider marketing are just some of the nuggets you’ll have in your freelance team if you bring Sara on board.

Honestly, if you’re looking for generic, forgettable content, Sara isn’t your person. But if you’re serious about wanting a copywriter who gets your brand on a fundamental level, understands your audience inside and out, and delivers content that actually drives results (and yes we have the data to prove it!), then you absolutely need to connect with her!”

— Chris Tallant, Creative Marketing Specialist

Skills & Experience

Working with in-house and agency teams, I’ve led projects across:

SEO content strategy: topic clusters, long-form SEO blogs, and content audits focused on SERP visibility and GSV readiness
Website copywriting: including homepage messaging, service pages, and CRO-optimised landing pages
Email marketing: from lead magnet sequences and newsletters to nurture campaigns and sales enablement
Content design & repurposing: frameworks to scale content across LinkedIn, email, PR, and print channels
Marketing automation: set-up and optimisation of HubSpot workflows for more efficient delivery and nurture

I bring a strategic lens, a collaborative approach, and the ability to quickly understand complex business models and audiences, producing copy that performs.

What my client’s say

“Sara is a great addition to our marketing team, her approach to content writing is thoughtful, thorough and detailed. She always brings new ideas to the table that support and complement the current strategy. Sara also offers expertise in SEO and analytics, which is a huge help when navigating the ongoing changes the Google suite presents us.”

— Sarah Warsaw. Marketing at Strafe Creative.

“Working with Sara is easy. She really takes the time to understand our business and clients, creating copy that resonates and helps them act on their pain points. She’s very proactive, supporting and offering insights to build on our strategy - extremely helpful when you have limited time as a CEO. I would highly recommend working with Sara.”

— Eddie Lee, Co-Founder and CEO at Cloudfox

Recent projects

Featured

Clients: Home Instead (3 Franchises)

For 3 Home Instead franchises I have delivered copy blogs, landing pages, print and digital brochures, email marketing and a smattering of socials. And I've loved every minute!

Clients: Zeno Contracts

I was referred to the Zeno Contract team by their website designer, a company I have worked with. They recommended me because of my experience in SEO and website copy. Here is the result of that project.

Clients: Strafe Creative

I worked with the team at Strafe Creative from late April 2022 to Q4 in 2023 to deliver engaging SEO-led content for their blog. Here's how I was able to increase their rankings and leads.

Clients: MSelect

I’ve been working with mselect since August 2022. In that time my main focus has been to develop SEO content for their website and blog. Here's how I have achieved better rankings.

Clients: Kind Mind app

I worked with the Kind Mind team from Q2 of 2022 to the end of 2023, and with their employee wellness app still in Beta, there was a lot to do on the content front. The project I want to share with you started in May 2023 and finished in October 2023.

Clients: Laura Timm

I have been working with Laura Timm since 2017, during this time I have created copy for social media content, including graphics and image templates, proofread copy entries for books and set up Mailchimp newsletters. I also create content for many of her clients.